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Fall 2020

Update

Cover Story

Pushing Forward: WSB Pivots During Pandemic

 The pandemic has impacted every part of WSB. Read the stories of how some Business Badgers have adapted during these challenging times.

In This Issue

Graphic of lists, a shopping cart and a group of people

Now You Know

COVID-19 has changed the world, as well as our understanding of it. WSB faculty share how the pandemic has reshaped their insights.
Karen Stroud-Felton

Powering Up

Karen Stroud-Felton finds silver linings in shifting WSB’s pre-college program online.
Alicia Kiser working on a laptop

A New Pathway for Lifelong Learning

WSB’s flexible new professional MBA is built around customer demand and offers first-of-its-kind opportunity for both students and alumni.
Graphic of blue, red and yellow swatches of paint with Identity in white letters.

Identity: Perspectives from Alumni of Color

There’s no single definition of “Business Badger.” Five alumni share how their racial identity has impacted their careers.

Read the alumni perspectives
Pink flamingos on Bascom Hill

School News

Strong enrollment and high rankings, a new partnership increases access to finance careers, Hawk Center celebrates 50 years, and more updates from WSB.
Jesse Theiler

What Inspires You?

Jesse Theiler shares how his motivation comes from a desire to be the best every single day.
Chad Brown standing in front of a Trek Building

Building His Own Trail

Bike fanatic Chad Brown had a lifelong dream to work at Trek. Now he’s the company’s CFO.

Read Chad’s story
Dean Sambamurthy

Letter From the Dean

Dean Vallabh “Samba” Sambamurthy reflects on the past several months of disruption and the resilience of the WSB community.
Betsy Lundgren, Jane Burns, Shaysa Sidebottom, Paul L. Newby II, Siri Pairin

Taking a Different Approach to Update

Like so many things, the pandemic changed how the WSB publications team produced this issue of Update magazine.

Photo Gallery: On Campus During COVID-19

From mask wearing to physical distancing, the Fall 2020 semester looked anything but typical on the UW–Madison campus.

WSB alumn and his daughter pose for a photo with Bucky Badger

Photo Gallery: On Campus During COVID-19

From mask wearing to physical distancing, the Fall 2020 semester looked anything but typical on the UW–Madison campus.

Fall 2020 Update

Director of Alumni Relations
Shannon Timm (BS ’08, MBA ’19)

Writers
Jane Burns
Siri Pairin (BA ’15)

Managing Editor
Betsy Lundgren (BA ’03, MA ’05)

Design Advisor
Chad Theel (BS ’99)

Art Director and Designer
Shaysa Sidebottom

Editorial Advisors
Kaylene Christnovich
Binnu Palta Hill (BA ’97)
Rachel Lionberg

Photographer
Paul L. Newby II

Brand Advisors
Cindy Bush (BBA ’05)
Katie Schauer

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