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What Do Our Clothes Communicate to Others? More Than We Might Think.

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Professor Russ Coff To Receive Herbert Simon Award
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Embrace a Growth Mindset To Achieve Leadership
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UW–Madison’s Tech Exploration Lab Attracts Partnership With Google, Mentors from SalesForce, Nike, and More

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Top left: Blessing Odjedele celebrates at the BBA Graduation Celebration. Bottom Left: First-year student, Taylor Gold works with SOAR Peer Advisor Ngun Tial. Right: Lauren Schulze, Matthew Howe, Olivia Lemanski, and Mitchell Carroll pose with Dean Samba after placing first in the WSB Consulting Case Competition. Photos by Joshua K. Prado and Paul Newby II.

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School News

How WSB Students See AI Strengthening Personal Connections in Marketing

August 7, 2025
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School News

Summer Internships 2025: Undergraduate Business Badgers Share Their Experiences

August 5, 2025
An architectural rendering of the exterior of the new Mansukhani Family Atrium, coming soon to Grainger Hall.
School News

Next Phase of Grainger Hall Renovation Begins This Fall

July 31, 2025
Taylor Gold receives help with her class schedule from Ngun Tial at College Library; WSB at 125: A Legacy in Motion
Alumni in Action

Business Casual: July 2025

July 14, 2025
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School News

Artificial Intelligence in Marketing Symposium Highlights Latest Advances, Leading Research

July 3, 2025
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Faculty Insights

Unlocking Hidden Value

June 24, 2025
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Faculty Insights

Xiaoyang Long Examines Waste Reduction in Fashion’s Upstream Supply Chain

June 16, 2025
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School News

Watch: Kicking Off 125 Years of WSB

June 10, 2025
Students and industry partners at Tech Lab Demo Night
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UW Tech Exploration Lab Student Projects Highlight Innovation, Emerging Technologies

June 9, 2025

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🌍 From Tokyo to Madison, Rachel Zhang (BS ’12, MS...

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🌍 From Tokyo to Madison, Rachel Zhang (BS ’12, MS ’25) traveled 6,000+ miles to celebrate graduating from WSB’s first fully online Master of Science-Business: Data, Insights, and Analytics (MSDIA) program—designed for professionals ready to level up in data analytics, wherever they are. Students like Rachel and Cara Lemirande (MS ’25) are already applying skills like Python, SQL, and machine learning at @Amazon and Blain's Farm & Fleet (Blain Supply, Inc.)—before graduation. “There’s a lot of demand out there for folks with a business background and technical skills on top of it,” says MSDIA Program Director Cody Baldwin. “I’m very optimistic about the future for graduates of this program.” With a 95% retention rate and growing enrollment, MSDIA is transforming careers and redefining what online learning can be. 🔗 See the Update magazine link in bio for more! #WSB #MSDIA #Update #DataAnalytics #OnlineLearning #CareerGrowth #UWAlumni

🧠 Think you`re a finance whiz? Try this.
...

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🧠 Think you're a finance whiz? Try this. How familiar are you with the following stock market “terms”? Balloon interest Ratio penalty Postflation Sinker Exchange ratio Liquidity premium Flex tax Wraparound mortgage Joint dividend Optimal index 👇 Scroll to see which are real and which are fake 👇 Or take the quiz in our story! . . . . . . . . . . . . . . . . . . ✅ Real: Balloon interest, exchange ratio, sinker, liquidity premium, wraparound mortgage ❌ Bogus: Flex tax, postflation, ratio penalty, joint dividend, optimal index If you claimed to know any of the fake ones, you’re not alone. It’s called overclaiming—a cognitive bias studied by WSB’s Stav Atir. Her research shows that the more confident we are in our expertise, the more likely we are to overestimate what we know. 💡 The takeaway? Intellectual humility matters. Especially in the workplace, where overclaiming can lead to poor decisions and missed learning opportunities. Want to know more? Check out the Update link in bio or our stories! #FinanceQuiz #Overclaiming #LeadershipTips #LearningCulture #IntellectualHumility
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Update Magazine

Cover for the Spring/Summerer 2025 issue of Update Magazine, featuring Zena Stephens Joy

Spring/Summer 2025

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