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School News

WSB’s Most-Read Stories of 2022

By Clare Becker

December 20, 2022

Grainger Hall interior with students

From the arrival of top-notch faculty to the groundbreaking new Marketing Leadership Institute to preparing students for careers in tech, 2022 was a banner year for the Wisconsin School of Business. Here’s a look at some of our top stories of the year based on readership.

The New Minds of Business: Incoming WSB Faculty Address Industry and Society’s Big Questions

Five new faculty members join WSB, bringing research expertise, innovation, and teaching excellence with an emphasis on emerging technologies and cross-disciplinary collaboration.

Expanding Innovation and Access: WSB Announces the Redesign of the Executive MBA

Responding to industry demand, WSB debuts plans to redesign one of its three signature MBA programs, the Wisconsin Executive MBA.

Talking to Strangers May Make You Smarter Than You Realize

A study from WSB’s Stav Atir finds that we shortchange ourselves when we don’t interact regularly with others outside of our own circles.

Wisconsin Investment Banking Case Competition Puts Undergraduate Students in the Driver’s Seat

WSB finance students take on a real-life consumer retail case during the first-ever Wisconsin Investment Banking Case Competition sponsored by the school’s Department of Finance, Investment, and Banking and the Wisconsin Investment Banking Club.

First-Ever Leadership at Lambeau Summit Takes Business Badgers Behind the Scenes of Packers Organization

Set against the backdrop of the Green Bay Packers’ Lambeau Field, undergraduate Business Badgers learn about leadership in a unique three-day immersive leadership development experience.

Meet the 2022­–23 Wisconsin Business Alumni Board

Seven new members join the Wisconsin Business Alumni Board for the 2022–2023 academic year, helping build and enhance the relationship between WSB and its alumni community.

The Business of Tech

This three-part series explores what it takes for students to make tech or tech product marketing a career, broken down into skills and mindset, job descriptions and definitions, and tech product marketing fundamentals.

Auto Financing ‘Pink Tax’ Could Have Female Car Buyers Seeing Red

A study by WSB’s Cheng He finds that women shopping for auto loan financing paid a “pink tax” markup—an average of 1% more than male buyers and up to 39.4% in some cases—over the study’s 12-year time span.

WSB’s New Marketing Leadership Institute Puts Industry Partnerships First to Advance Marketing Education

Combining innovative thinking about corporate partnerships, applied learning, and emerging technologies, WSB launches the Marketing Leadership Institute to position students for marketing career success.

‘Perseverance, Determination, Scholarship, Leadership’: WSB’s First BEL Scholars Graduate

Seventeen scholars from the 2016 inaugural cohort of WSB’s Business Emerging Leaders (BEL) Program graduate ready to shape the future of industry and education.

WSB’s New Multicultural Center Builds Community

A student-led initiative designed to promote diversity, equity, and inclusion, Grainger Hall’s new Multicultural Center is one of the few such centers housed in a business school.