We are thrilled to announce that Ravi Bapna, co-author (with Anindya Ghose) of the new book “THRIVE: Maximizing Well-Being in the Age of AI”, will be our opening keynote speaker at the upcoming WSB Marketing Summit. Set to take place on September 12th and 13th, this year’s summit is all about leading through transformation and AI is on the cutting-edge of marketing trends and transformative technologies.
Bapna, a renowned expert in the field of AI and its societal impact, will be sharing insights from his latest work on Thursday, September 12th at 2:40 PM in Union South on the University of Wisconsin-Madison campus. His talk is expected to offer a hope-driven perspective on AI, contrasting much of the fear-driven discourse that often dominates public discussion of this technology.
In “THRIVE”, Bapna and his co-author Anindya Ghose present a unique “House of AI” framework, designed to help people better understand this complex technology. The book uncovers how AI is already woven into our everyday lives, impacting areas such as health, education, work, and relationships.
One of the key messages from Bapna’s work is that AI is not just about specific models like ChatGPT, but encompasses a wide range of technologies and applications. He argues that an informed and educated citizenry is crucial for ensuring that AI works for the benefit of society.
Bapna’s talk is expected to cover real-world examples of AI’s positive impact on business, such as its use in predictive analytics, where AI models predict negative outcomes, enabling proactive interventions and better resource allocation. He’ll also address concerns about AI’s potential to exacerbate human biases, emphasizing that often, the solution to AI’s problems is more AI — specifically, better designed algorithms and more transparent systems.
For those interested in the intersection of marketing and AI, Bapna’s insights on how AI has transformed industries like Airbnb will be particularly relevant. He’ll explore how AI is used to personalize user experiences, optimize pricing strategies, and enhance safety measures on digital platforms.
As we look forward to the 2024 Marketing Summit, Bapna’s keynote promises to set the tone for an event that combines learning, networking, and inspiration. His hope-driven approach to AI aligns perfectly with our goal of providing attendees with actionable insights and innovative strategies.
Don’t miss this opportunity to hear from one of the leading voices in AI and its impact on business and society. Join us at Union South on September 12th at 2:40 PM for what promises to be an enlightening and thought-provoking session.
Registration for the 2024 Marketing Summit is open now. Register today at the WSB Marketing Summit website to hear from Ravi in person!