Thursday, April 16
|
8:30am
–
Friday, April 17
|
12:00pm
The Spring 2026 AI for Business Summit will take place at Memorial Union on the UW-Madison Campus. Ground Truth is the first event of its kind at the Wisconsin School of Business, bringing together Fortune 500 executives, leading researchers, and top student talent to explore how AI is transforming business. Hosted by the AI Hub for Business, the summit takes place April 16-17 at Memorial Union on the UW-Madison campus.
AI is moving faster than most organizations can keep up. Ground Truth is designed for leaders who want to move beyond experimentation and deploy AI for real business value.
Leave with one idea you can use on Monday
Where AI drives real bottom-line impact
Lessons from leaders deploying AI at scale
AI strategies grounded in research, not hype
A room full of leaders solving the same problems you are
Plus join the physical launch of the AI Hub for Business
Keynote: AI in the the Enterprise From Capabilities to Deployment
Bio
Ramayya Krishnan is the Dean Emeritus and W. W. Cooper and Ruth F. Cooper Professor of Management Science and Information Systems at the Heinz College Information Systems and Public Policy at Carnegie Mellon University. He is an expert in data and decision analytics and digital transformation. He served as President of INFORMS in 2019 and helped lead the creation of its AI strategy.
He is an AAAS Fellow (section T), an INFORMS Fellow, and an elected member of the National Academy of Public Administration. He chaired the AI futures Committee of the National AI Advisory Committee to the President and the White House office of AI Initiatives office and was chair of the DOD’s RAI academic council. He directs the CMU-NIST cooperative research center on AI measurement science and engineering and is an international ambassador at UK RAI.
President, Google
Karen Sauder
Keynote: How AI is Rewriting Business Strategy
Bio
As President of Global Clients and Agency Solutions at Google, Karen leads a diverse organization of
sales, marketing, product and technical specialists working with Google’s largest customers. This $50+
billion enterprise is strategically positioned to help leaders navigate the convergence of a rapidly
changing consumer environment and the advanced development of AI technology in every facet of
business. She also oversees Google’s expanding presence in the Midwest as site leader for Chicago
engaging in community development and policy leadership.
Karen’s early career included leadership roles in CPG, Anheuser-Busch and Frito-Lay, and executive
leadership at IPG creative agencies, FCB and Zipatoni. She graduated with a Bachelor of Journalism from
the University of Missouri with continuing executive education at Harvard Business School and
Northwestern University. Karen currently lives near Chicago and in her spare time she enjoys tennis, golf
and fly fishing.
CEO & Founder, Irrational Labs
Kristen Berman
Keynote: AI Adoption Starts with Human Behavior
Bio
Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. Kristen co-founded Irrational Labs, a behavioral product design company, which has worked with companies including Google, PayPal, Facebook, Netflix and hundreds more. They are at the forefront of bringing behavioral economics to life to increase the health, wealth, and happiness of users. She co-authored series of workbooks called Hacking Human Nature for Good.
Vice President, Kimberly-Clark
Rob Bradford
Building a Global AI Capability
Bio
Rob Bradford is currently the VP of Global Business Services (GBS) for Kimberly-Clark. He is a proven executive leader, who has spent 35 years building and running shared services, outsourcing, and GBS organizations.
Over his career, Rob has built four of the highest rated and most admired GBS organizations in the world, as voted on by his peers and by SSON. Before joining Kimberly-Clark, he was VP of GBS at Zimmer Biomet, SVP of GBS and Head of Global Transformation at AkzoNobel, VP of GBS at Becton Dickinson, and Managing Director at KPMG. Rob brings unique perspective to this industry, as one of the few people who has held senior leadership positions within an outsource provider, a GBS consultancy, an outsource contract negotiation advisory firm, and has been the leader of five multi-functional, multi-regional, green-field GBS buildouts.
He is a thoughtful and insightful leader who is motivated by solving complex challenges, innovating and pioneering new technologies and methodologies, and driving transformative change.
CIO, Exact Sciences
Nassar Nizami
Keynote: Deploying AI for Impact
Bio
Nassar Nizami is the Chief Information Officer at Exact Sciences, a leading biotechnology company dedicated to eradicating cancer through tests that help prevent cancer, detect it earlier, and guide treatment. He leads the company’s technology strategy, digital transformation, cybersecurity, and enterprise data initiatives, with a strong focus on applying artificial intelligence responsibly to improve healthcare outcomes.
Prior to joining Exact Sciences, Nassar served as Executive Vice President and Chief Information and Digital Officer at Thomas Jefferson University, Jefferson Health, and Jefferson Health Plans. He has also held senior leadership roles at New York-Presbyterian Hospital and Yale-New Haven Health System, where he led large-scale technology transformations and served as the system’s first Chief Information Security Officer.
Nassar is a frequent speaker at industry conferences, including HIMSS, Gartner, Becker’s Health, Evanta, UBTech, and HealthImpact. He is passionate about advancing healthcare through AI-driven innovation, strong data foundations, and trusted, secure platforms. He holds an MBA from Columbia University and graduate degrees in computer engineering and electrical engineering.
Full Speaker List
Mahka Moeen
Associate Professor, Management
Peter Steiner
Senior New Product Development Manager
Denise Blomquist
VP and Chief Accounting Officer
Yu Ma
Assistant Professor, Marketing
Rodrigo Remis
Group Director
Tarun Kushwaha
Professor, Marketing
Jon Kuether
Partner
Jordan Tong
Department Chair, Operations
Patrick Burnton
Senior Vice President
Michael Costa
Partner
Min-Soek Pang
Professor, Operations
and Information Management
Jirs Meuris
Associate Professor, Management
Joe Ramundo
Managing Director, Data & AI
Ben Fiechtner
President, Americas
Patrick Lucey
Chief Scientist, Stats Perform
Tom Mottola
Director, IT Strategy
Ishita Chakraborty
Assistant Professor, Marketing
Agenda
Thursday April 16th
Time
Name
Speaker
8:30 a.m.
Day One Welcome and Opening Remarks
9:00 a.m.
Opening Address: How AI is Rewriting Business Strategy
Karen Sauder, President, Google
10:00 a.m.
AI in the Enterprise: From Capabilities to Deployment
Ramayya Krishnan, Dean Emeritus, Carnegie Mellon University
11:00 a.m.
Lightning Talks: AI in Research and Practice
12:00 p.m.
Lunch
1:00 p.m.
Breakout Sessions I
2:00 p.m.
Breakout Sessions II
3:00 p.m.
Break
3:30 p.m.
AI Adoption Starts with Human Behavior
Kristen Berman, CEO, Irrational Labs
5:00 p.m.
Cocktail Reception
Hosted by the AI Hub Executive Advisory Board
Friday April 17th
Time
Name
Speaker
8:30 a.m.
Day Two Welcome
9:00 a.m.
Deploying AI for Impact
Nassar Nizami, CIO, Exact Sciences
10:00 a.m.
Building a Global AI Capability
Rob Bradford, VP, Kimberly-Clark
10:30 a.m.
Break
Sponsored by Spaulding Ridge
11:00 a.m.
Lightning Talks: AI in Research and Practice
12:00 p.m.
Closing Remarks
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Breakout Sessions
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Speakers
Jirs Meuris, Associate Professor, Management and Human Resources
Joe Ramundo, Managing Director, Accenture
Laura Sardegna, Senior Director of GTM Strategy and Operations, Snap Inc
Ben Fiechtner, President, UiPath
Tom Mottola, Global IT Director, Abbott
Speakers
Tarun Kushwaha, Professor, Marketing
Yu Ma, Assistant Professor, Operations and Information Management
Rodrigo Remis, Group Director, Agentic AI
Peter Steiner, Senior New Product Development Manager, Spectrum Brands
Denise Blomquist, Vice President, Medtronic
Speakers
Matt Seitz
More details coming soon
More details coming soon
More details coming soon
Lodging
Hampton Inn & Suites
Room Rate: $179/night plus taxes
To make a reservation, call the hotel at (608) 255-0360 and mention the AI Summit 2026 or book online here. Reservations must be made by March 16, 2026, to receive the discounted rate.
Graduate by Hilton
Room Rate: $209/night plus taxes
To make a reservation, call the hotel at (608) 257-4391 and mention the AI Summit 2026 or book online here. Reservations must be made by March 25, 2026, to receive the discounted rate.
Double Tree
Room Rate: $179/night plus taxes
To make a reservation, call the hotel at (608) 251-5511 and mention the AI Summit 2026 or book online here. Reservations must be made by March 25, 2026, to receive the discounted rate.