Loading Events

« All Events

Ground Truth: AI for Business Summit 2026

Thursday, April 16 | 8:30am Friday, April 17 | 12:00pm

The Spring 2026 AI for Business Summit will take place at Memorial Union on the UW-Madison Campus. Ground Truth is the first event of its kind at the Wisconsin School of Business, bringing together Fortune 500 executives, leading researchers, and top student talent to explore how AI is transforming business. Hosted by the AI Hub for Business, the summit takes place April 16-17 at Memorial Union on the UW-Madison campus.

Registration Cost

  • General: $900
  • UW Alumni: $450
  • UWEBC Member: $540
  • Faculty: $270
  • Student: $50

Why Attend Ground Truth

AI is moving faster than most organizations can keep up. Ground Truth is designed for leaders who want to move beyond experimentation and deploy AI for real business value.

Leave with one idea you can use on Monday

    • Where AI drives real bottom-line impact

    • Lessons from leaders deploying AI at scale

    • AI strategies grounded in research, not hype

    • A room full of leaders solving the same problems you are

Plus join the physical launch of the AI Hub for Business

Full Speaker List

Mahka Moeen, Wisconsin School of Business.

Mahka Moeen

Associate Professor,
Management

Peter Steiner

Senior New Product
Development Manager

Denise Blomquist

VP and
Chief Accounting Officer

Yu Ma

Assistant Professor,
Marketing

Rodrigo Remis

Group Director

Tarun Kushwaha, Wisconsin School of Business.

Tarun Kushwaha

Professor, Marketing

Jon Kuether

Partner

Jordan Tong

Department Chair,
Operations

Patrick Burnton

Senior Vice President

Michael Costa

Partner

Min-Soek Pang

Professor, Operations

and Information Management

Jirs Meuris

Associate Professor,
Management

Joe Ramundo

Managing Director,
Data & AI

Ben Fiechtner

President,
Americas

Headshot of Patrick Lucey with Stats Perform Logo

Patrick Lucey

Chief Scientist,
Stats Perform

Headshot Tom Mottola with Abbott Logo

Tom Mottola

Director,
IT Strategy

Headshot Ishita Chakraborty with Wisconsin School of Business Logo

Ishita Chakraborty

Assistant Professor,
Marketing

Agenda

Thursday April 16th

Time Name Speaker
8:30 a.m. Day One Welcome and Opening Remarks
9:00 a.m. Opening Address: How AI is Rewriting Business Strategy Karen Sauder, President, Google
10:00 a.m. AI in the Enterprise: From Capabilities to Deployment Ramayya Krishnan, Dean Emeritus, Carnegie Mellon University
11:00 a.m. Lightning Talks: AI in Research and Practice
12:00 p.m. Lunch
1:00 p.m. Breakout Sessions I
2:00 p.m. Breakout Sessions II
3:00 p.m. Break
3:30 p.m. AI Adoption Starts with Human Behavior Kristen Berman, CEO, Irrational Labs
5:00 p.m. Cocktail Reception Hosted by the AI Hub Executive Advisory Board

 

Friday April 17th

Time Name Speaker
8:30 a.m. Day Two Welcome
9:00 a.m. Deploying AI for Impact Nassar Nizami, CIO, Exact Sciences
10:00 a.m. Building a Global AI Capability Rob Bradford, VP, Kimberly-Clark
10:30 a.m. Break Sponsored by Spaulding Ridge
11:00 a.m. Lightning Talks: AI in Research and Practice
12:00 p.m. Closing Remarks

 

previous slide
next slide

Breakout Sessions

Speakers

  • Jirs Meuris, Associate Professor, Management and Human Resources
  • Joe Ramundo, Managing Director, Accenture
  • Laura Sardegna, Senior Director of GTM Strategy and Operations, Snap Inc
  • Ben Fiechtner, President, UiPath
  • Tom Mottola, Global IT Director, Abbott

 

Speakers

  • Tarun Kushwaha, Professor, Marketing
  • Yu Ma, Assistant Professor, Operations and Information Management
  • Rodrigo Remis, Group Director, Agentic AI
  • Peter Steiner, Senior New Product Development Manager, Spectrum Brands
  • Denise Blomquist, Vice President, Medtronic

Speakers

  • Matt Seitz

 

More details coming soon

 

More details coming soon

More details coming soon

Lodging

Hampton Inn & Suites

Room Rate: $179/night plus taxes

To make a reservation, call the hotel at (608) 255-0360 and mention the AI Summit 2026 or book online here. Reservations must be made by March 16, 2026, to receive the discounted rate.

Graduate by Hilton

Room Rate: $209/night plus taxes

To make a reservation, call the hotel at (608) 257-4391 and mention the AI Summit 2026 or book online here. Reservations must be made by March 25, 2026, to receive the discounted rate.

Double Tree

Room Rate: $179/night plus taxes

To make a reservation, call the hotel at (608) 251-5511 and mention the AI Summit 2026 or book online here. Reservations must be made by March 25, 2026, to receive the discounted rate.

800 Langdon Street
Madison, Wisconsin 53706 United States
+ Google Map