Talking Tech in Chicago

Ben Fiechtner (BBA ’07) is a passionate go-to-market leader who currently serves as president at UiPath. With over two decades in sales, he brings a unique blend of enterprise software expertise, entrepreneurial grit, and an ability to scale high-performing teams.

In his current role, he leads go-to-market functions for UiPath across the Americas to drive client growth, adoption, and long-term success. He was instrumental in UiPath crossing $1 billion in annual recurring revenue, verticalizing the company’s go-to-market approach, and driving internal innovation for agentic automation.

Throughout his career, Fiechtner has held leadership roles at industry-leading companies like Salesforce, Clari, and General Electric. He also co-founded clothing and apparel business Sconnie Nation when he was a freshman at UW–Madison, and often looks back at it as the pivotal experience that sparked his passion for sales.

Matt Seitz is the director of the AI Hub at the Wisconsin School of Business, University of Wisconsin–Madison. In this role, he leads initiatives to advance AI research, foster industry partnerships, and enhance AI education.

Previously, as director of performance for Google Retail, Seitz helped customers maximize search performance through AI-driven insights, data analytics, and measurement. He also spearheaded the company’s omnichannel program and led a CFO engagement initiative focused on digital investment valuation.

Earlier in his career, he held leadership roles at McDonald’s and Abbott Laboratories and worked in consulting. Seitz holds an MBA from Northwestern’s Kellogg School of Management and serves on the Kellogg Retail Analytics Council board.

An avid endurance athlete, Seitz competes in marathons and triathlons, and completed his first full Ironman in 2021. He lives in Skokie, Illinois, with his wife and three children.

Jacqui Cuffe is helping customers find new ways to transform their businesses with the power of AI. For nearly 20 years, she’s navigated the dynamic tech landscape, from fueling startup growth to driving multimillion-dollar deals at giants like Oracle, Microsoft, and Google. Now, she’s channeling her passion in the rapidly evolving realm of generative AI—witnessing firsthand its profound impact on both personal and professional lives. Cuffe has a diverse background in sales, marketing, operations, and engineering.

She holds an undergraduate degree from the University of California, Santa Barbara, and an MBA from Indiana University’s Kelley School of Business, which equips her to guide organizations through transformative growth.