The Briefing
AI-powered classrooms help students thrive in a rapidly changing world
With an emphasis on intentionality, innovation, and real-world case studies, WSB instructors are helping Business Badgers navigate an AI-driven society. See how they’re integrating AI learning into their classrooms, providing students with the tools, knowledge, and skills they need to confidently lead in an increasingly complex business environment.
WSB hosts inaugural event to celebrate student job placements
Nearly 100 WSB students with accepted offers for internships and full-time positions attended the school’s first-ever Career Signing Day in Grainger Hall. During the lively event, Business Badgers enjoyed red carpet photo shoots, giveaways, and the opportunity to chat with school leadership about their future plans.
Business Badgers create go-to-market strategies for student tech startups
As part of a semester-long partnership, business and tech students transformed concepts into finished prototypes at the UW Tech Exploration Lab, which empowers students and industry to explore bold ideas together through hands-on experimentation. Tech students provided the foundational venture idea while MBA students created the marketing strategy and value proposition.
The Ticker
- A founder-first leader: Introducing Lewis Sheats, the inaugural associate vice chancellor and executive director of the new Wisconsin Entrepreneurship Hub.
- Student entrepreneurship in action: Meet Armaan Jain (BBA ’28) and Wyatt Vail (BBA ’29), two WSB students who’ve launched successful startups in productivity and photography.
- Badger red, Olympic gold: Nearly a dozen hockey players with UW–Madison ties played in the women’s gold medal match at the 2026 Winter Olympics in Milan!
- Our Time to shine: UW–Madison was recently ranked the #2 public university in the U.S. and the #6 public university for developing future leaders by Time.
Back to School
The Ground Truth on AI for Business
Explore how AI is transforming business—and how you can stay ahead of the curve—at Ground Truth: AI for Business 2026 Summit, a two-day event hosted by the Wisconsin School of Business and the AI Hub for Business.
Come back to campus on April 16–17 to learn key lessons from leaders deploying AI at scale, gain beneficial strategies to apply in your work, and discover where AI drives real impact to your bottom line. You’ll also hear from an impressive range of speakers from WSB, as well as leaders from companies like Google, Exact Sciences, Kimberly-Clark, Walmart, Bain, Medtronic, Irrational Labs, and more.
Tip Sheet
Your Trusted Partner in Wisconsin
As the flagship public business school in Wisconsin, WSB is here to help business leaders across the state tackle complex challenges and achieve new heights. Through The Wisconsin Business Partnership, your organization can tap into the knowledge and experience of WSB students, staff, and faculty via:
- Research-backed solutions to thorny business problems
- Executive education for your employees
- Top-tier talent for your growing organization
- Networking opportunities and visibility
- Fresh ideas to power your next big project
“We start by listening,” says Bennett Cole, executive director of industry relations at WSB. “By understanding each organization’s priorities and challenges, we can co-create opportunities and connect them with the right mix of WSB resources, talent, and expertise.”
See how WSB can offer your business added value, and get in touch with our team today to get started. Additionally, watch for an expanded story about The Wisconsin Business Partnership in the upcoming Spring/Summer 2026 issue of Update magazine.
Alumni Opportunities
March 26: Calling all Chicago Badgers! Register today for a casual networking event with fellow alumni and WSB graduate students at Moe’s Cantina – River North.
April 7: Save the date for the Twin Cities Marketing Mixer, a free gathering for UW–Madison alumni and friends hosted by WSB’s Marketing Leadership Institute.
April 14–15: Save the date for Day of the Badger, a philanthropic giving tradition to support WSB student success.
Mark your calendars: WSB returns to Seoul, South Korea, on June 5, 2026. Join us for a special celebration of WSB’s 125th anniversary in partnership with the Wisconsin Alumni Association.
Save the dates: Join Badgers in Tech for a panel discussion on how AI is shaping education, innovation, and the future workforce. Events will take place in the San Francisco Bay Area on June 9, Chicago on June 23, and Milwaukee on June 24. More details coming soon!
Stay ahead of the game: Join the new Badgers in Sports and Entertainment network to cultivate connections with students and alumni in the sports, media, and entertainment industries—no matter your career stage or location!
Gain access to top talent: Hire WSB undergraduate and graduate students to make an impact at your organization.
Join our board: Apply or nominate someone for a position on the Wisconsin Business Alumni Board by April 30. This dedicated group of alumni and supporters expands the reach of the school by advancing key priorities for alumni engagement.
About Business Casual
Every other month, alumni and friends of the Wisconsin School of Business will receive insider updates with news about our alumni, faculty, students, and programs. If you want to share Business Casual with friends, they can sign up at go.wisc.edu/wsb-biz-cas.
Questions or comments? Email businesscasual@wsb.wisc.edu