Undergraduate
Earn your Bachelor of Business Administration (BBA) at the top-ranked Wisconsin School of Business.
Become the Next Great Business Leader
The Wisconsin Business Badger Experience is About You
You build strong academic foundations, make meaningful connections, explore career pathways that align with your passions, and demonstrate leadership skills that make you an empathetic, relentlessly curious, intellectually confident, purposeful business leader.
Choose From 12 Majors
Explore business disciplines and find the right path for you. Select multiple majors and customize your education with certificates.
Find Leadership Opportunities
Earn badges for your cocurricular work and add a leadership certificate to your majors.
Customize Your Dream Career Path
Experience dedicated career coaching that helps you chart your path to success in your first job—and for a lifetime.
Get Involved and Build Your Network
Be part of a student organization, participate in case competitions, or volunteer.
Join a Diverse and Inclusive Community
Add your unique perspectives, interests, and talents to our program. Join a School with a deep commitment to diversity.
See the World
Study abroad with one of our partner universities. Programs span the world and are available for summer, semester, or short-term durations.
Choose Wisconsin
Be Ready for the Changing Business Landscape
Build the technical, ethical, and innovative skills needed to develop as an agile leader through a modern curriculum, including the newest courses launched at the Wisconsin School of Business:
Sustainable Capitalism
Explore the balance of the well-being of firms with the well-being of society.
Human Centered Design and Business
Understand the customer experience to build better products and services.
Cloud Based Analytics
Use the cloud to manage big data and run analyses.
Integrated Strategic Leadership
Work directly with companies as part of a team in an experiential learning project.
Prepare for Your Future
Career Forward
Benefit from career coaches, academic advisors, and business major consultants who work one-on-one with you to dive deep into your interests and help you develop a blueprint for your career.
Cocurriculars and internships
Make connections with employers and grow job-ready skills. Prepare for internships and participate in case competitions, career treks, job shadowing opportunities, and other events across campus and across the country.
Start Here. Go Anywhere.
Wisconsin business grads take their skills to Fortune 500 corporations, major nonprofits, and startups all over the map. Click the pins to see where our grads have landed.
Andrew Quinn, BBA ’11
Co-Founder and CFO/COO at PathWell Health | Finance, Accounting, and Economics
Ash Gupta, BBA ’10
Co-Founder and Managing Partner at Galaxy Capital Partners
Cynthia Chu, BBA ’99
CFO and Growth Officer at Audible | Finance + Marketing
Diana Xiong, BBA ’20
Account Strategist at Google | Marketing
Jake Wood, BBA ’05
Founder and Executive Chairman at Team Rubicon and Founder and CEO at Groundswell | Real EstateJennifer Olson, BBA ’95, MBA ’97
SVP/Chief Operating Officer at Children’s Minnesota | Finance
Jim Wuthrich, BBA ’86
President of Content Distribution at Warner Media | Marketing
Joe Simler, BBA ’08
Senior Manager, Corporate Sponsorships at Dallas Cowboys | Marketing
Jon Fasoli, BBA ’09
Vice President, Small Business and Self-Employed Segment Leader at Intuit
Joseline Nyinawabera, BBA ’13, MBA ’22
Founder at BlkBld & Co. | Marketing and Human Resources
Katie Bergen, BBA ’09
Senior Director, Investor Relations and Capital Strategies at EverWest Real Estate Investors | Real Estate and Urban Land Economics; Finance, Investment and Banking
Nolan Cunningham, BBA ’17
Sr. Process and Controls Analyst at HomeServices of America | Management and Marketing
Reena Vokoun, BBA ’98
Founder and CEO at Passion Fit | Marketing + Management
Rodney Lynk Jr., BBA ’09
Chief Academic Officer at Milwaukee Excellence Charter School | Finance Investment Banking and Risk Management Insurance
Ryan Oremus, BBA ’97
Sr. Vice President of Finance at Boston Red Sox | Accounting and Finance
Shawn Michels, BBA ’18
Founder and CEO at Steady Shot, LLC | Accounting
Sidney Ullrich, BBA ’18
Associate Category Manager at Walgreens | Marketing and Operations and Technology Management
Hear From Recent Graduates
How has the Wisconsin School of Business prepared you for your future?
What was your favorite project?
What is your next step after graduation?
See Yourself Here
Madison: a top-rated city
Spend four years in one of the nation’s top-ranked places to live. Experience a college town with big city attractions built between two gorgeous lakes. UW–Madison is a premier research university, a leader in education, and a powerhouse in athletics.
State-of-the-art Grainger Hall
You’ll find the Wisconsin School of Business’ home in Grainger Hall. Connect with more than 3,000 students in the undergraduate program and spend time studying and collaborating in the new state-of-the-art Learning Commons.
Alumni Spotlights
Cynthia Chu (BBA ’99)
CFO and Growth Officer, Audible
New York City Metropolitan Area
Chu is a leader in the field of digital media. By riding technology’s changes over the course of her career, Chu has been able to continually pursue the goal that sparked her initial interest in business: problem-solving on a large scale in a way that impacts consumers’ lives.
Jake Wood (BBA ’05)
Founder and CEO, Groundswell
Founder, Team Rubicon
Los Angeles, California
Wood is an entrepreneur and founder of the veteran-driven disaster relief organization Team Rubicon, which started with Wood seeing a need to help people in the aftermath of Haiti’s 2010 earthquake. Wood now leads Groundswell, a company aiming to democratize philanthropy.
Start Your Journey
Apply today. You can apply straight from high school, as a current UW–Madison student, or as a student seeking a transfer to UW–Madison. Select the path that currently describes you.
News & Announcements
How Do You Want to Connect with Industry Professionals?
Info Session: MS Applied Security Analysis & AEMR Course
Help Shape How Students Connect with Industry at WSB
Upcoming Events
UW Real Estate in Rome Info Session
Wisconsin School of Business Direct Admit Day
Schedule a Visit
Our undergraduate ambassadors host personalized visits with prospective students and their families. Visits are scheduled in advance and tailored to your individual interests and goals.
Schedule a visit
Follow Us
Congratulations to #BusinessBadger Connor Sorg @csorg20 for being the @iesabroad Study Abroad Film Festival Grand Prize Winner!🎥🎞️🏅
Meet two of our amazing BSC tutors-Jack and Minh! They are both Finance and Data Science majors who love sharing their knowledge and experience in WSB courses to support other business students. 💼
At the @wisconsinschoolofbusiness, fostering leadership and engagement is central to our mission 🚀🤝
Connor Sorg took home the Grand Prize for his film “The Journey is the Dream.” He received the $1,500 Grand Prize, an all-expenses-paid trip to Vienna for next year’s Film Festival, and secured the $5,000 IES Abroad Barbara Bobrich Annual scholarship for a future @uwmadison study abroad student in financial need 🙌🎊
Connor is a senior at the @wisconsinschoolofbusiness majoring in marketing and film. He studied abroad with @iesabroadmilan during the 2024 Spring term ✈️🗺️📍
His film was awarded top honors based on votes by the public, who were able to watch the films online and vote for their favorite Finalist film 🗳️
Read more about the festival through the link in our bio! 🔗
#IESAbroad #IESAbroadMilan #FilmFestival #BadgersAbroad #BusinessBadgersAbroad #WSB #WiscosinSchoolOfBusiness
📸: Shea Flynn
The Business Study Cooperative (BSC) provides learning support and tutoring for several core business courses, including one-on-one tutoring!📝
Students can even sign-up via Starfish for one-on-one tutoring on demand! ✍️
Courses supported:
• AIS 100
• AIS 211
• GENBUS 306 & 307
• FINANCE 300
Location: Rooms 2210M and N of the Business Learning Commons
Drop-in Hours: Monday-Thursday, 4:00-6:00 pm
#wisconsinbusinessbadgers #WSB #BusinessStudyCooperative
This fall, our Leadership & Engagement Team, led by Julie Duffstein, director of Leadership & Engagement, and Rommel Jimenez, assistant director for First-Year Experience, collaborated with The Discussion Project to transform how our student leaders connect with and engage their peers 💭📢
Through hands-on training, student leaders explored dynamic facilitation methods like
🧠Think-pair-share
🧊Icebreakers
🎙️And interactive activities
These tools empower #BusinessBadgers to create inclusive, discussion-driven environments in workshops, student organizations, and the Personal & Professional Foundations in Business course 💫📝📚
Link in our bio to read more about the project! 🔗
#Leadership #InclusiveClassrooms #ActiveLearning #TheDiscussionProject
