Apply to UW Global Experience in Marketing: Vietnam for Winter Break 2026-2027!
This short-term winter program provides a brief but meaningful experience abroad that can fit into many different graduation timelines.
Participants will take a pre-departure course on campus in Fall 2026, followed by a 10-day experience in Vietnam in January 2027.
Highlights:
- Program Leader: Kristin Branch (kristin.branch@wisc.edu), distinguished lecturer in Marketing
- Locations: Ho Chi Minh City and Hanoi
- Description: This program will be an immersion into the unique business culture and marketing industry of Vietnam.
- A wide variety of international business and marketing related topics will be explored, including Vietnam’s political, social and cultural environment; market and consumer research and entry opportunities; the investment climate; challenges of doing business in an emerging economy.
- Students will experience a mix of academic and cultural activities, such as company visits, guest speakers, city tours, and more – see the program page for examples.
- Application Timeline: Applications open March 2 and are due April 15
Questions? Contact Alison Spencer, Global Programs Manager (alison.spencer@wisc.edu) or the listed Program Leader for support.