Trusted leaders to shape the future of business.
See howFind your unique path in business
Customize your education. Find a program for every milestone you seek.
Undergraduate
10 majors + unparalleled career prep make you ready to take on anything.
Specialized Master’s
Hands-on programs give you focused skills for your dream career.
MBA
Full-time, flexible, and executive options to jumpstart your ambition.
Do business differently. Find yourself out in front.
Be part of the next generation of business leaders.
Midwest Values. Global Influence.
Forward-thinking academics at a world-renowned university.

There’s No One Path Into Business
Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.
Accelerating business impact through human-AI partnership
Learn about our AI HubA new kind of leader through entrepreneurship and innovation
See our big ideasWorld-Class Faculty Powering New Business Insights
See why more than 49,000 alumni chose Madison as an incubator for their business careers.
Explore Madison
See why more than 45,000 alumni chose Madison as an incubator for their business careers.
Catch up with students, faculty, and alumni
Ever wondered what happens when students, industry experts, and cutting-edge tech come together in one space? At UW–Madison’s Tech Exploration Lab, innovation isn’t just a buzzword, it’s the everyday reality. From AI to wearable tech, students are tackling real-world challenges and building the future.
Curious how? Tap the link in bio to read how this one-of-a-kind lab is shaping the next generation of changemakers.

We’re proud to support Earth Fest, a weeklong celebration of sustainability and our
shared home — our planet! 🌍
Hosted by @nelsoninstitute and @sustainuw, Earth Fest brings together students,
experts, and the campus community to take action for a better future.
Explore the lineup of events, hands-on activities, and inspiring discussions at
earthfest.wisc.edu or click the link in our bio!
📅 When: April 21-29
📍 Where: Across campus
🌱 What: A multiday celebration of sustainability with 50+ events (and counting!) hosted by:
· 14+ student groups
· 30+ departments, units, and divisions
· 7 schools and colleges

In February, nearly 50 Wisconsin School of Business alumni and friends gathered at The Battery in San Francisco for "WSB in the Bay Area: A Conversation on Innovation, Starting Up, and Starting Over." The event featured a panel of esteemed leaders and entrepreneurs who shared their journeys of innovation and learning through failure. During the program, Dean Vallabh “Samba” Sambamurthy presented alum and venture capitalist Sean Jacobsohn (BBA ’94) with the WSB Impact Award, recognizing his dedicated service to the school. Attendees enjoyed the opportunity to learn, network, and celebrate with fellow Bay Area Badgers.
