Trusted leaders to shape the future of business.
See howFind your unique path in business
Customize your education. Find a program for every milestone you seek.
Undergraduate
10 majors + unparalleled career prep make you ready to take on anything.
Specialized Master’s
Hands-on programs give you focused skills for your dream career.
MBA
Full-time, flexible, and executive options to jumpstart your ambition.
Do business differently. Find yourself out in front.
Be part of the next generation of business leaders.
Midwest Values. Global Influence.
Forward-thinking academics at a world-renowned university.

There’s No One Path Into Business
Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.
Inclusion, empathy, and collaboration drive us forward
Read about diversity at WSBA new kind of leader through entrepreneurship and innovation
See our big ideasWorld-Class Faculty Powering New Business Insights
See why more than 49,000 alumni chose Madison as an incubator for their business careers.
Explore Madison
See why more than 45,000 alumni chose Madison as an incubator for their business careers.
Catch up with students, faculty, and alumni
Got a big business idea?💡The @UWMadison Small Business Development Center (SBDC) is here to help turn that dream into reality!
With no-cost consulting & expert courses, they’ve helped businesses across industries—construction, tech, food, and more—launch, grow, and thrive. 🌱✨
Rooted in the #WisconsinIdea, their team is making a BIG impact on small businesses. Could yours be next?
🤔 Learn more at the link in bio!
#SmallBusinessSuccess #EntrepreneurLife #WisconsinBusiness #Entrepreneurship

Honoring the incredible women who paved the way, those who are breaking barriers today, and the future generations of women who will continue to make history. #WomensHistoryMonth

From a travel journal sketch to a thriving fair-trade business—Katie Lorenz (BBA ’12) turned her passion into Campo Alpaca, Inc, crafting cozy sweaters with Peruvian artisans.
Her advice? Take the first step, ask for help, and never lose sight of your ‘why.’
See link in bio for all five lessons in successful entrepreneurship!
#Entrepreneurship #BadgerPride #wsbalumni
