Marketing & Strategic Communications (MSC)

Development of marketing plans and communication strategies to help achieve business goals.

Media planning and media buying of advertising for awareness and conversion across media, including print, social, search, digital, and out of home.

Copywriting for marketing tactics, including ads, brochures, email marketing, in addition to copyediting and proofing projects.

Editorial writing and journalistic-style, storytelling feature writing/editing and proofreading of editorial content to engage key audiences.

Brand-centered professional design/layout capabilities for marketing collateral and brochures, School beautification, event marketing, newsletters, alumni magazine, advertising, and logos/brand identity.

Approved WSB event coverage to build School’s photo library and use for design, social media, and PR efforts.

Reaching out to the news media to share the School’s stories on faculty research, programs, educational innovations, and economic development.

Connecting with key stakeholders and the public to develop School/brand awareness, build community, and enhance reputation.

Production or oversight of the production of video content to promote WSB programs, student and alumni success stories, and faculty excellence.

Strategy, design, development, and management of external-facing web platforms and services, creating a coordinated, consistent, and impactful online presence.

Submit a Web Team – Service Request for assistance.

Expertise in brand management, marketing research, and design research. Providing consumer insights to support strategic projects of faculty and staff.

View the Brand Toolkit.

Development and implementation of communication plans for internal engagement and alignment.