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Symposium on Artificial Intelligence in Marketing

Wednesday, May 14 Friday, May 16

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The Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 2nd Symposium on Artificial Intelligence in Marketing, taking place on May 14-16, 2025, at WSB in Madison, Wisconsin. The symposium will be focused on modern AI applications in marketing (Deep Learning, Unstructured Data Analysis, Generative and Interactive AIs).


Call for Papers

We invite submissions of full papers and extended abstracts pertaining to the following research topics:
💡 Generative AI in Marketing
💡Human-AI collaboration
💡Algorithmic Bias and Fairness
💡AI & Marketing Theory
💡Probabilistic Machine Learning and Computational Methods for Marketing

Deadline to be considered: December 24, 2024
Selected papers will be announced by Jan 15, 2025
Submission Format: Full papers or extended abstract (2-4 pages)


Lodging

We have partnered with the Best Western Premier Park Hotel to provide 50 rooms at affordable rates.
These prices will be available until April 14, 2025 or rooms are sold out (whichever comes first).
To reserve, follow the following link.