I am excited to announce that Alan Stoffer will be the new Director of the Marketing Leadership Institute (MLI) at the Wisconsin School of Business. Alan earned his MBA in marketing in 2013 from the Wisconsin School of Business, specializing in brand and product management, giving him a deep understanding of our goals, values, and expectations. When describing Alan, his colleagues use words like “connector”, “collaborator,” “positive,” “adaptable,” and “supportive.” It’s because of these qualities Alan is a perfect fit for the MLI director role.
Alan brings a wealth of experience to this position. After earning his MBA, he worked in product marketing at Intuit and Facebook; led campaign and product launches at General Mills; and owned a marketing agency focusing on digital marketing. Since 2022, Alan has served as the industry liaison for the Tech Marketing Hub at MLI, where he mentored students and taught a popular digital marketing course.
I am confident Alan’s extensive experiences have prepared him to serve our students well, and his natural talent for building relationships will help us strengthen and expand industry partnerships.
Alan is delighted to be a part of the team, sharing, “I am grateful for the opportunity to continue the great work being done at the Marketing Leadership Institute. As a graduate of the MBA program, I’ve witnessed firsthand how a WSB education can propel careers. I’m thrilled to reinvest my skills back into the University, creating meaningful opportunities for students and fostering strong industry connections.”
Please join me in warmly welcoming Alan Stoffer to his new role as the Director of the MLI!
Neeraj Arora
Academic Director, Marketing Leadership Institute