Symposium on Artificial Intelligence in Marketing 2025
Wednesday, May 14 – Friday, May 16
The Wisconsin School of Business at the University of Wisconsin-Madison is thrilled to host the 2nd Symposium on Artificial Intelligence in Marketing. The 2025 Symposium will be taking place from May 14, 1pm to May 16, 1pm in Madison, Wisconsin. The symposium focuses on modern AI applications in marketing, including:
- Deep Learning and Unstructured Data Analysis
- Generative AI in Marketing
- Human-AI collaboration
- Algorithmic Bias and Fairness
- AI & Marketing Theory
- Probabilistic Machine Learning and Computational Methods for Marketing
Email your questions to aimarketing@wsb.wisc.edu
Keynotes
K. Sudhir, Professor of Marketing – Yale
K. Sudhir is James L. Frank ’32 Professor of Marketing, Private Enterprise and Management and Founder-Director of the Yale China India Insights Program at the Yale School of Management. He leads the academic-industry interface for quantitative marketing at the Yale Center for Customer Insights (YCCI).
Sudhir’s substantive interests include customer relationship management, digital marketing and artificial intelligence, marketing organizations and emerging markets. As a pioneer in the use of structural empirical methods in marketing, he developed fundamental models in the areas of customer management, salesforce management and compensation, organizational buying and marketing channels. His papers use a wide range of methods including machine learning, quasi-experiments, field experiments and game theory. Sudhir’s research has been honored with multiple best paper awards from all of the field’s leading quantitative marketing journals.
Saqib Mustafa, Head Of Partner Marketing – Anthropic
Saqib Mustafa, MBA 2007 from WSB, is a proven marketing and channel leader driving innovation in various positions in the AI, data and analytics industries. Recently Saqib joined Anthropic where he leads the Partner Marketing team, partnering with GenAI leaders like AWS and Google to drive value for customers, and adoption of Claude. Previously he was at Snowflake for over 9 years, where his leadership was instrumental in expanding Snowflake’s AI Data Cloud ecosystem through strategic partner marketing. Championing cloud computing and SaaS, Snowflake massively scaled the Snowflake Partner Network, fostering a community that is now 10,000 partner strong and including partners in nearly 80% of Snowflake’s go to market effort.
He currently lives in Burlingame CA, with his wife Nicole Mustafa and two sons, aged 9 and 7. When he is not busy with work he is volunteering in the local dad’s club community for his kids’ elementary school and going on hikes in the bay area.
Presentations
Wednesday – 2:00pm to 6:00pm, followed by reception.
| Presenter | Presentation |
| Matt Seitz (WSB AI Hub) | Opening Keynote |
| Khai Chiong (UT-Dallas) | Generative AI and Job Satisfaction: Evidence from Glassdoor Employee Reviews |
| David Wu (UW-Madison) | Foundation Models and AI Innovation: Evidence from the Hugging Face Platform |
| Mingzhang Yin (UFL) | Confounding-Robust Deferral Policy Learning |
| Shunyuan Zhang (Harvard) | A Multi-Task Learning Approach for Predicting Influencer Marketing Effectiveness |
| Gijs Overgoor (Southern Methodist) | The Champion of Images: Understanding the role of images in the decision-making process of online consumers. |
| Artem Timoshenko (Northwestern) | Improving Targeting Policies Using Transfer Learning |
| JinHo Yun (Wharton) | TV Beats Digital: Leveraging Deep Learning to Evaluate Commercial Success |
Thursday – 9:30am to 6:00pm, followed by reception with food.
| Presenter | Presentation |
| Saqib Mustafa (Anthropic) | Industry Keynote |
| Alain Lemaire (UT-Austin) | Words That Matter: Analyzing the Causal Effect of Words |
| Leo Yeykelis (Viewpoints.ai) | Using Large Language Models to Create AI Personas for Replication and Prediction of Media Effects: An Empirical Test of 133 Published Experimental Research Findings |
| Tong Wang (Yale) | A Framework for Theory-Guided LLM Alignment: Application to Content Marketing |
| K Sudhir (Yale) | Academic Keynote (with lunch) |
| Ryan Dew (Wharton) | Optimal Product Design Synthesis: Pairing Generative Models with Adaptive Preference Measurement |
| Yepeng Jin (UW-Madison) | Enhancing Marketing Video Analysis with Multimodal LLMs and In-Context Learning |
| Yuyan Wang (Stanford) | Going Beyond Black-Box Models by Leveraging Behavioral Insights: an Intent-Based Recommendation Framework |
| KB Kim (Emory) | Generative Multi-Task Learning for Customer Base Analysis: Evidence from 1,001 Companies |
| Minkyu Shin (City U-HK) | The Adoption and Efficacy of Large Language Models: Evidence From Consumer Complaints in the Financial Industry |
| Wayne Taylor (Southern Methodist) | Managing the Customer Journey to Generate Purchase at Maximum Profitability |
| XingJian You (UW-Madison) | Innovating Product Q and A with AI: Bridging Pre- and Post-Purchase Consumers with Enhanced RAG |
Friday – 9:30am to 12:00pm, boxed lunch provided.
| Presenter | Presentation |
| Daniel Ringel (UNC-Chapel Hill) | The Market Basket Transformer: A New Foundation Model for Retail |
| Jiyeon Hong (George Mason) | Gaining Deeper Insights into Thin Profile Consumers via Attributed Graph Contrastive Learning |
| Mingyung Kim (Ohio State) | Inferring market structure using graph representation learning |
| Raveesh Mayya (NYU Stern) | The Impact of Large Language Models on Open-source Innovation: Evidence from GitHub Copilot |
| Mengxia Zhang (Ivey) | Empowering or Eroding Contributions? How Generative AI Impacts User-Generated Content Across Diverse Communities |
Registration
Please register using the link below. Note that we have a very limited number of spots.
Deadline: April 30th
- $250 for regular attendees
- $100 for PhD students
The confirmation email is usually sent within 15 minutes.
Call for Papers
The submission period closed on December 24.
We invite submissions of full papers and extended abstracts.
Deadline to be considered: December 24, 2024
Selected papers will be announced by Jan 15, 2025
Submission Format: Full papers or extended abstract (2-4 pages)
Lodging
We have partnered with the Best Western Premier Park Hotel to provide 50 rooms at affordable rates.
These prices will be available until April 14, 2025 or rooms are sold out (whichever comes first).
To reserve a room, follow the following link.