Sales & Business Development Badge

Develop Critical Skills Used in Sales and Business

Focus on sales process

  • Articulate and apply the steps involved in the sales process.
  • Facilitate sales by integrating marketing, technology, and analytics.
  • Recognize and apply principles of effective sales force management.
  • Make informed decisions about pricing.

Hone effective communication

  • Demonstrate proficiency in skills such as empathy, storytelling, persuasion, and responding to negative feedback.
  • Design and manage marketing channels to reach the target audience efficiently and impactfully.
  • Use role-playing, presentations, and discussions.

Program Overview

Who is the badge for? Currently enrolled undergraduate students at UW–Madison can enroll at any time.

What are the requirements?

  • Earn a B or higher in two of the three following classes:
    • Marketing 424 Sales Strategy and Management
    • Marketing 425 Marketing Channel Strategy
    • Marketing 430 Strategic Pricing
  • Submission and verification of completing the approved applied learning event: the Sobic Master Sales Bootcamp.

Jobs that use these skills

  • Sales manager
  • Account executive
  • Project manager
  • Market researcher
  • Analyst
  • Consultant
  • Investment banker
  • Financial planner
  • Operations manager
  • Real estate broker
  • Human resource manager
  • Insurance broker
  • Founder
Declare badge

Have questions?

Contact Marketing Academic Department Coordinator Kymberly Aebly at kymberly.aebly@wisc.edu.