Fall/Winter 2024

Update

Cover Story

Maxwell Bracey Promotes Equity, Sustainability Through Scuba Nonprofit

 Meet the founder of DiverSeaFy, who is using his business experience to make waves.
A man sledding on the lake with two other men running along side him.

Join WSB’s 125th Anniversary

Celebrate our school’s 125th anniversary by sharing what you love about WSB! It could be a favorite memory, class, professor, internship—you name it. Your submission may be featured in our special anniversary issue of Update magazine, which will be published in October 2025.

Slide into the fun

In This Issue

Michelle Somes-Booher
School Feature

WSB’s Small Business Development Center Offers Trusted, Transformational Support

Jake Piekarski wearing a red sweatshirt in the snow

Got a Minute? Meet Jake Piekarski

Lynn Girotto
Alumni Feature

Inside the Mind of Qualtrics CMO Lynn Girotto

This veteran chief marketing officer talks consumer insights, leadership, and the power of listening.

a black and white photo of students working and studying at tables with Grainger Hall's Library Window in the background

Grainger Hall’s Most Striking Art Piece Weaves Together Past and Present

Alexis Steinbach

Alexis Steinbach Empowers Students to Pursue Their Passions Through WSB’s Pre-Business Program

Vince Abney
Alumni Feature

Making Powerful Pivots with Adobe’s Vince Abney

Follow this finance major’s professional journey from Wisconsin’s Fox Valley to Silicon Valley.

Colin Welch, Amy Jo Pedone, Dean Samba, Cheryl Stallworth, and Dan Kelly

School News: Alumni Award Winners, New Entrepreneurship Major, and More

Stuart Craig
Ideas and Insights

WSB’s Stuart Craig Goes Beyond the Price Tag of Rising Health Care Premiums

Dean Sambamurthy gets walking with a construction worker through the Grainger Hall renovations.

Dean’s Letter: Forward Thinking

Two construction workers working on the Grainger Hall renovations

Photo Gallery: Building Up the Student Experience

Renovation projects are happening across Grainger Hall, including an expansion of the popular Learning Commons. Once finished, the construction noise won’t be absent for long. Next year, a transformational project to reimagine Grainger’s first floor begins.

Fall/Winter 2024 Update

Managing Editor
Erin Canty Ryan (BA ’07, MS ’09)

Assistant Editor and Writer
Chris Malina

Writer
Haley Tollison (BA ’20)

Director of Alumni Relations
Betsy Lundgren (BA ’03, MA ’05)

Art Director and Designer
Shaysa Sidebottom Cook

Photographers
Jim Newberry
Paul L. Newby II
Kyle Wege, Ueda Photography
Boris Zharkov

 

Editorial Advisors
Kaylene Christnovich
Sirinda Pairin (BA ’15)
Binnu Palta Hill (BA ’97)

Brand Advisor
Katie Schauer

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