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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
U.S. News & World Report, 2025
12
best public university
U.S. News & World Report, 2024
17
full-time MBA program among public universities
U.S. News & World Report, 2025
17
part-time MBA program among public universities
U.S. News & World Report, 2025
7
public master’s in business analytics program in the U.S.
— QS World University Rankings, 2025
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Accelerating business impact through human-AI partnership

Learn about our AI Hub

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

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See why more than 50,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

The future of tech education isn’t coming—it’s already unfolding at @UWMadison. ⚡️

And it’s a perfect spotlight for #AIinJuly.

@onwismag recently featured how UW is leading in quantum and AI education—with hands-on learning, cross-campus collaboration, and outreach that starts as early as grade school.

One of the most exciting moves?
🚀 RISE-AI: a bold campus-wide initiative to expand AI research and education by: 🔹 Hiring 50+ new faculty
🔹 Launching new AI-focused courses
🔹 Driving cross-disciplinary innovation

WSB is proud to be part of this momentum—actively hiring and shaping curriculum to prepare students for an AI-powered world.

Through the UW Tech Exploration Lab, students are already working with AI, automation, and quantum—gaining the fluency to lead in industries being transformed by innovation.

And in our @UW.MSBA program, courses like Robotic Process Automation are bridging the gap between business strategy and technical insight.

This is what it looks like when education doesn’t just keep up with change—it helps drive it. 💡

🔗 See the #AIinJuly link in bio for more!

#RISEAI #QuantumComputing #TechExplorationLab #InnovationInEducation #FutureOfWork #BusinessAndTech
🎓 8 to Watch | Spring/Summer 2025

Meet Jean Robert “J.R.” Petnkeu (BBA ’17)
Marketing Manager, East Market Area, Ford Motor Company | New York, NY

Why He’s One to Watch:
J.R. is helping lead Lincoln’s transformation into a modern automotive powerhouse. In just seven years at Ford, he’s risen through the ranks, overseeing East Coast sales and contributing to Lincoln’s milestone of 100,000 U.S. sales in 2024—the brand’s best since 2007.

“It’s been a great challenge and a tremendous ride for a brand that is over 100 years old. We’re still here today, and we’re continuing to write our history.”

Driven to Uplift:
Originally from Cameroon, J.R. immigrated to the U.S. as a child in pursuit of better educational opportunities. Now, he’s passionate about paying it forward—mentoring his team, building their confidence, and helping them grow into future leaders.

“I always tell them that my job is for them to take my job—and hopefully go past me in the organization.”

When navigating complex challenges, J.R. draws on a key lesson from WSB:
“I’m keenly aware of the fact that I don’t have all the answers, but I work with the right folks to identify the root cause and help solve the problem.”

Advice to Students:
“Be a learning machine. Real learning starts when you get out there in the game.”

Fun Fact:
A fluent French speaker, J.R. journals in French every morning and keeps the language alive through French TV and media.

See the link in bio for more! 

#8ToWatch #UpdateMagazine