Trusted leaders to shape the future of business.
See howFind your unique path in business
Customize your education. Find a program for every milestone you seek.
Undergraduate
10 majors + unparalleled career prep make you ready to take on anything.
Specialized Master’s
Hands-on programs give you focused skills for your dream career.
MBA
Full-time, flexible, and executive options to jumpstart your ambition.
Do business differently. Find yourself out in front.
Be part of the next generation of business leaders.
Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison
Midwest Values. Global Influence.
Forward-thinking academics at a world-renowned university.
There’s No One Path Into Business
Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.
Accelerating business impact through human-AI partnership
Learn about our AI HubA new kind of leader through entrepreneurship and innovation
See our big ideasWorld-Class Faculty Powering New Business Insights
See why more than 50,000 alumni chose Madison as an incubator for their business careers.
Explore Madison
See why more than 45,000 alumni chose Madison as an incubator for their business careers.
Catch up with students, faculty, and alumni
The future of tech education isn’t coming—it’s already unfolding at @UWMadison. ⚡️
And it’s a perfect spotlight for #AIinJuly.
@onwismag recently featured how UW is leading in quantum and AI education—with hands-on learning, cross-campus collaboration, and outreach that starts as early as grade school.
One of the most exciting moves?
🚀 RISE-AI: a bold campus-wide initiative to expand AI research and education by: 🔹 Hiring 50+ new faculty
🔹 Launching new AI-focused courses
🔹 Driving cross-disciplinary innovation
WSB is proud to be part of this momentum—actively hiring and shaping curriculum to prepare students for an AI-powered world.
Through the UW Tech Exploration Lab, students are already working with AI, automation, and quantum—gaining the fluency to lead in industries being transformed by innovation.
And in our @UW.MSBA program, courses like Robotic Process Automation are bridging the gap between business strategy and technical insight.
This is what it looks like when education doesn’t just keep up with change—it helps drive it. 💡
🔗 See the #AIinJuly link in bio for more!
#RISEAI #QuantumComputing #TechExplorationLab #InnovationInEducation #FutureOfWork #BusinessAndTech
📍 In May, the Wisconsin School of Business hosted its second annual Artificial Intelligence in Marketing Symposium—a three-day event that brought together researchers from Yale, Stanford, Wharton, and industry leaders like Anthropic.
From generative AI and human-AI collaboration to algorithmic fairness and marketing theory, the symposium explored how AI is reshaping the marketing landscape.
🎤 Keynotes from K. Sudhir (Yale) and Saqib Mustafa (Anthropic, MBA ’07) emphasized the importance of ethical, forward-thinking AI leadership in marketing.
💬 As Matt Seitz of WSB’s AI Hub put it:
“No other function in the business world uses AI more than marketing.”
👏 Shout-out to co-chairs Neeraj Arora, Ishita Chakraborty, and Remi Daviet for creating a space where academic insight meets industry innovation.
🔗 Read more at #AIinJuly link in bio!
#marketingAI #generativeAI #AIresearch #ClaudeAI
🎓 8 to Watch | Spring/Summer 2025
Meet Jean Robert “J.R.” Petnkeu (BBA ’17)
Marketing Manager, East Market Area, Ford Motor Company | New York, NY
Why He’s One to Watch:
J.R. is helping lead Lincoln’s transformation into a modern automotive powerhouse. In just seven years at Ford, he’s risen through the ranks, overseeing East Coast sales and contributing to Lincoln’s milestone of 100,000 U.S. sales in 2024—the brand’s best since 2007.
“It’s been a great challenge and a tremendous ride for a brand that is over 100 years old. We’re still here today, and we’re continuing to write our history.”
Driven to Uplift:
Originally from Cameroon, J.R. immigrated to the U.S. as a child in pursuit of better educational opportunities. Now, he’s passionate about paying it forward—mentoring his team, building their confidence, and helping them grow into future leaders.
“I always tell them that my job is for them to take my job—and hopefully go past me in the organization.”
When navigating complex challenges, J.R. draws on a key lesson from WSB:
“I’m keenly aware of the fact that I don’t have all the answers, but I work with the right folks to identify the root cause and help solve the problem.”
Advice to Students:
“Be a learning machine. Real learning starts when you get out there in the game.”
Fun Fact:
A fluent French speaker, J.R. journals in French every morning and keeps the language alive through French TV and media.
See the link in bio for more!
#8ToWatch #UpdateMagazine
