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Trusted leaders to shape the future of business.

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Find your unique path in business

Customize your education. Find a program for every milestone you seek.

Do business differently. Find yourself out in front.

Be part of the next generation of business leaders.

Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

best public undergraduate business program
U.S. News & World Report, 2023-2024
best public university
U.S. News & World Report, 2024
best public full-time MBA program
U.S. News & World Report, 2024
best public part-time MBA program
U.S. News & World Report, 2024
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2022
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

See our big ideas

The Experts Writing Business’ New Story

Remi Daviet studies consumer decisions using insights from neuroscience, cognitive science, genomics, and economics. His recent work explores how DNA data is used in microtargeting marketing strategies.

Aziza Jones (BBA ’13) researches how other people impact our consumption. Her work takes place at the intersection of branding, community, privacy, and decision-making.

Minjeong (MJ) Kim looks at how incentive systems affect executives’ behaviors. Her research illuminates how business leaders’ decisions impact the economy, environment, and welfare of others.

Russ Coff is a leading scholar in strategic human resources. His research focuses on the role a company’s people play in innovation, creativity, and competitive advantage.

Neeraj Arora develops evidence-based answers to critical business and societal questions. His current research includes online experimentation and machine learning tools for marketing analytics.

Karla Zehms’ research advances all aspects of the auditing function, including the economics of auditing, portfolio management, fraud detection, and internal control.

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See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni


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