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Nicholas Advisory Board

Joe Cruse

Finance Director


Joe Cruse headshot

Joe is currently the Head of Finance for Amazon’s e-commerce consumer business in Canada. His business unit finance functions include business partnership, strategy, analysis projects, long range strategic & capital planning, FP&A, and tax & public policy interaction, to support one of Amazon’s fastest growing marketplaces across several sourcing and selling channels. Joe leads a team of 14, including analysts and people managers. Before Joe was promoted to the Director of Finance, he worked for six years as the Senior Finance Manager at Amazon. Joe was previously the Director of Finance at DISH Network, where he joined the Corporate Finance team in 2009. Joe’s primary focus was to improve the company’s pricing, product, and marketing strategy through customer segmentation and profitability analysis. During his time with DISH, he built a Marketing & Product Finance organization that supported the Chief Commercial Officer, Chief Marketing Officer, and Chief Financial Officer simultaneously. Joe also had an added role and responsibility of corporate fiscal planning and M&A support.

Joe received his MBA from the University of Wisconsin-Madison in 2009 and is an alumnus of the Nicholas Center for Corporate Finance and Investment Banking. He obtained his Bachelor’s degree in Economics from Carleton College in Minnesota.