In September, the A.C. Nielsen Center took the marketing analytics and insights MBA students on a trip to Racine, Wisconsin, and visited the headquarters of SC Johnson, one of the world’s leading makers of household brands.
First, we were greeted by the Consumer Insights & Business Analytics (CIBA) department, and the Vice President of CIBA, Pavi Gupta, gave an overview of the SC Johnson philosophy and values, and presented his leadership perspective on the CIBA evolution. The CIBA department offers a variety of experience and career opportunities: Global Category Insights, Business Analytics, Regional Business Analytics & Shopper Insights, Predictive Analytics & Capability Building, and Data Visualization & Management. It was interesting to hear about SC Johnson employees’ journeys, their projects, and how they approach business problems.
Second, through use cases, we learned about how CIBA leverages predictive analytics, uses immersive reality research in Shopper Insights, and, more importantly, how Consumer Insights professionals work on new products focusing on sustainability. Later we sat down outside and had a delicious lunch with CIBA employees of the department. We also had the opportunity to work on a case study on Ziploc and analyze the demand landscape and segments in the space.
Finally, after the presentations, we toured a brewery in Milwaukee where we enjoyed our time away from Grainger and met more consumer insights professionals and brand managers. SC Johnson employees shared their experiences and answered students’ questions.
This field trip represented a fantastic opportunity for students to learn about career journeys at SC Johnson and within the CPG industry in general and network with the professionals in the field.
Thank you to Pavi Gupta, Kate Reiter, Jess Schmidkofer, Paul Zielinski, Sara Klunk, Ali Peltier, Emily Litvak, the whole CIBA team, and all the SCJers that not only made this on-site learning opportunity a reality, but a thoroughly enjoyable experience.