Letter from the Director
By Kristin Branch
As you read this we will have sent off the Class of 2018 on their post-MBA careers and adventures. This group of bright and talented new-alumni were a pleasure to have in our program over the past two years and we wish them all the best as they move into their careers. Some of them are staying close with new hiring partners of American Family Insurance and Brunswick and others are moving across the country to work for Adobe, United Health Care, PepsiCO, Procter & Gamble, among others. We have a couple students still available for hire so let us know if you have any open positions. Our Class of 2019 head off to their internships soon to an amazing set of employers: AbbVie, American Family Insurance, Bean Suntory, General Mills, LandsEnd, PepsiCo, Procter & Gamble, SC Johnson, Shapiro & Raj, United Health Care & Walmart.
Spring semester was a good one. We ventured off to California over Spring Break to visit alumni & friends and develop new industry relations with the growing technology sector. A big thank you to alum Catherine Cooper for hosting a welcome party for us and the area Wisconsin School of Business alumni. It was a fantastic party – thank you so much for hosting us! You can read more about it in Leslie Resch’s article.
This semester also marked the second year of our new capstone class, the Consumer Insights Consulting Practicum where students do live consumer insights work for sponsoring companies. I thoroughly enjoy this class as it focuses on bringing all aspects of their MBA together combined with a lot of socialized learning, reflection and implementation to foster such a learning experience. New this year we welcomed a few other marketing MBA students and it was a big success. We look forward to expanding the class as we move forward. Contact me if your company is interested in sponsoring the class and hosting a project.
We are excited to have our Summit this October. We already have some fantastic speakers from Google & McKinsey and we are now welcoming additional speaker submissions. We hope to have many alumni and industry friends discuss how they are Leading through Disruption in their careers. I am looking forward to seeing many of you in October.
Enjoy your summers. Please let us know if you will be back in Madison as we would love to connect. And even if you are not physically visiting, please reach out and connect anyway. We are lucky to have such great alumni and industry friends and summer is a great time to catch up on what has been going on in your life and career. Lastly, as always, we appreciate your financial support of the program. If you can consider donating to give back to your alma matter, please do. Your gifts help make our program as transformational as it was for you and your career.
Data Analytics Hackathon
By Kathryn Elenius, Class of 2019
To state the obvious, online reviews are important to consumers. The star ratings, as well as the individual opinions, influence the decisions consumers make about brands. For the brands, however, the real question are: how do we leverage the information inside of reviews? With so many open-ended answers, how do we decide which data points to ignore? And what insights can we gain by aggregating opinions? Read the entire story »
Spring 2018 External Advisory Board Meeting
By Duc Chau, Class of 2019
On March 8th and 9th 2018, the A.C. Nielsen Center for Marketing Research held the Spring 2018 External Advisory Board Meeting to discuss about the future needs of the market research industry and to exchange latest knowledge between industry experts and MBA and Ph.D. students. Read the entire story »
Consumer Insights Practicum Class
By Hunter Cook, Class of 2018
This semester, I have had the incredible experience of working with PepsiCo as part of the Consumer Insights Consulting Practicum. It has been an invaluable opportunity to apply what I’ve learned over the course of my two years at Wisconsin on a real-world business problem. This capstone experience epitomizes the experiential learning process that is so central to the A.C. Nielsen Center. Read the entire story »
Visiting California, an A.C. Nielsen Center Trip
By Leslie Resch, Class of 2018
Over spring break, I had the amazing opportunity to visit some giants in the tech industry as part of an A.C. Nielsen sponsored trip to the San Francisco Bay area. We were able to visit with a number of marketing research, insights, or user experience teams at Pinterest, YouTube, Google, Adobe, LinkedIn, Intuit, and Ford thanks to the generosity of UW alumni and friends of the center. Through these visits we were able to gain a better understanding of how marketing research is used in tech, how insights teams are growing, and the type of skills needed to be in this type of role, and greater awareness of the field of user experience, its role in tech and how it intersects with marketing research. Read the entire story »
Second Year Reflection
By Alex Grinsell, Class of 2018
It has been a crazy journey, but one that I have never regretted starting on. I have spent the past two years in the full-time MBA program at the Wisconsin School of Business and in the A.C. Nielsen Center for Marketing Research. As I think back on my experiences, I can’t help the surge of emotions that envelop me. Coming to the MBA has truly changed my life: it allowed me to grow as a researcher, it offered career opportunities I couldn’t have dreamed of, and it introduced me to a network of friends who have truly become family. Read the entire story »
Alumni Spotlight: Michelle Monkoski
By Jessica Colberg
Michelle Monkoski, class of 2001, first heard about the A.C. Nielsen Center from an old friend from high school just as she was starting to crave her next challenge. She had graduated from UW Whitewater two and half years ago and had been working in PR and marketing for a nonprofit. She had enjoyed the experience and the people, and she was looking for a way to move her skills to the next level. She applied immediately. Read the spotlight on Michelle »
Faculty Research Spotlight: Joann Peck & Emoji Nation
You can run, but you can’t .
They’re everywhere: cups of coffee, thumbs up, palm trees, eyeroll faces, dancing ladies, hearts. Even the 19th century woodblock artist, Katsushika Hokusai, is immortalized with his own tsunami emoji. Read the entire story »
Kelly Goldthorpe, Class of 2015
Kelly is moving to Brooklyn while working for Motivate and recently got engaged to Nick. She’s excited for the next chapter of her life!
David Shepherd, Class of 2011
David & Melissa are expecting a baby girl in October!
Peter Wierenga, Class of 2016
Peter and Jenni Wierenga welcomed their first child: Addison (Addi) Jane Wierenga Born March 26, 2018 at 12:50p.m. Peter was also promoted to Consultant – Market Research – Immunology New Product Planning (still at Eli Lilly) on May 1.
The 2018 A.C. Nielsen Alumni & Friends Summit is coming up on October 18-19. The Summit is an invitation-only educational conference focused on an industry theme of the alumni’s choosing. We’re excited to announce this year’s theme is: Leading through Disruption.
From the need to bridge the say-do gap to the increased speed from insight to decision-making, our industry, and business overall, is facing disruption. The 2018 Summit will explore the top trends in research, from the rise of experimental market research tools to the integration of big data and empathy, to better position you and your organization to lead the disruption, not be the disrupted.
This Summit will offer a variety of keynote speakers, case study examples, discussion sharing and networking opportunities to foster the educational and inclusive community we strive for here at UW.
Please consider the A.C. Nielsen Center and the Wisconsin School of Business in your giving expenditures. Our A.C. Nielsen Center Endowment covers approximately 40% of our operating budget so your gift will immediately impact all the Center does and our primary focus– student scholarships. We’d also be honored to have you include the Wisconsin School of Business Fund if you’re looking for a gift that is not Center-specific. Both the A.C. Nielsen Center fund and the Wisconsin School of Business Fund can accept single gifts, monthly, or multi-year pledges via easy processing.
If you do not already have a contact at the University of Wisconsin Foundation and would like someone to answer your questions and/or help you with your planning, please contact Jerad Meyer at firstname.lastname@example.org.