About Kyeongbin
Kyeongbin (KB) Kim joined the Wisconsin School of Business in August 2025 as an Assistant Professor in the Marketing Department.
Professor Kim’s research has developed around two areas: (1) statistically-oriented work developing and applying machine learning and AI methods for consumer insights and valuation, and (2) causal-oriented work utilizing econometric methods for marketing-relevant policy evaluation.
Professor Kim earned her B.A. in Economics and M.A. in Applied Statistics from Yonsei University in Korea, and her Ph.D. in Marketing from Emory University’s Goizueta Business School.
Professor Kim’s research has developed around two areas: (1) statistically-oriented work developing and applying machine learning and AI methods for consumer insights and valuation, and (2) causal-oriented work utilizing econometric methods for marketing-relevant policy evaluation.
Professor Kim earned her B.A. in Economics and M.A. in Applied Statistics from Yonsei University in Korea, and her Ph.D. in Marketing from Emory University’s Goizueta Business School.
Selected Published Journal Articles
Kim, K. & McCarthy, D. (2024). Wheels to meals: Measuring the impact of micromobility on restaurant demand Journal of Marketing Research
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The New Minds of Business: WSB Welcomes 12 New Faculty Members
Twelve new faculty members across seven departments will join the Wisconsin School of Business at the University of Wisconsin–Madison this fall, bringing research and teaching expertise to high-demand fields in…
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