About Matt
Matt Seitz is a leader with a passion for driving growth through technology and AI. A recognized thought leader in artificial intelligence, data analytics, and digital transformation, Matt brings 30 years of experience helping organizations solve business challenges through technology.
As Director of University of Wisconsin's AI Hub, Matt leads initiatives to advance AI research while fostering industry partnerships and preparing students for AI leadership roles. He authors a widely-read newsletter on AI and regularly delivers keynote presentations on technology and AI for business.
During his tenure as Director of Performance for Google Retail, Matt helped top U.S. retailers leverage AI-powered advertising and analytics to drive growth. He pioneered Google's retail insights program across merchandising, stores, and retail media, helping improve profit margins, customer experience and operational efficiency. Matt also led Google's omnichannel strategy and built a playbook to help CFOs better evaluate financial impact of digital investments.
Matt's previous experience includes technology leadership roles at McDonald's, where he led systems integration for a global supply chain transformation and Abbott Laboratories, where he built a new approach for digital and social media analytics.
Matt holds an MBA from Northwestern University's Kellogg School of Management and serves on the Kellogg Retail Analytics Council board. An avid endurance athlete, Matt finished his first of three full Ironman triathlons in 2021. He resides in Skokie with his wife and three children.
As Director of University of Wisconsin's AI Hub, Matt leads initiatives to advance AI research while fostering industry partnerships and preparing students for AI leadership roles. He authors a widely-read newsletter on AI and regularly delivers keynote presentations on technology and AI for business.
During his tenure as Director of Performance for Google Retail, Matt helped top U.S. retailers leverage AI-powered advertising and analytics to drive growth. He pioneered Google's retail insights program across merchandising, stores, and retail media, helping improve profit margins, customer experience and operational efficiency. Matt also led Google's omnichannel strategy and built a playbook to help CFOs better evaluate financial impact of digital investments.
Matt's previous experience includes technology leadership roles at McDonald's, where he led systems integration for a global supply chain transformation and Abbott Laboratories, where he built a new approach for digital and social media analytics.
Matt holds an MBA from Northwestern University's Kellogg School of Management and serves on the Kellogg Retail Analytics Council board. An avid endurance athlete, Matt finished his first of three full Ironman triathlons in 2021. He resides in Skokie with his wife and three children.
WSB Stories
UW–Madison’s Tech Exploration Lab Connects Students, Industry, and Emerging Technologies to Tackle Real-World Challenges
Madison, WI – April 15, 2025 – Artificial intelligence is reshaping nearly every industry, and higher education is racing to keep pace. At the University of Wisconsin–Madison, the Tech Exploration…
Marketing in the Age of AI: Insights From Former Google Director Matt Seitz
First, there was the advent of the internet. Then came mobile. The next big shift is here—and this time it’s artificial intelligence, said Matt Seitz, former director of retail performance…