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Spring 2023 BBA Graduation Celebration

Friday May 12, 2023 | 2:00pm 4:00pm

Congratulations Graduates!

Congratulations on graduating from the Wisconsin School of Business and the University of Wisconsin- Madison! Enjoy these highlights from commencement weekend.

  • View photos below from the Spring 2023 Undergraduate Program Graduation Celebration on Friday, May 12 at the Alliant Energy Center
  • Download the program
  • Watch the full celebration recording
  • Remember the takeaways that Kristen Berman, BBA ’06, shared in her keynote address

Images from the 2023 Spring BBA Graduation Celebration are available for personal use only.

2023 Full Celebration Recording

Video content begins around the 4:00 minute mark.

Graduation Guest Speakers

Kristen Berman (BBA '06) - the 2023 Keynote Speaker for the BBA Spring Graduation Celebration

Kristen Berman (BBA ‘06) will join the celebrations on Friday, May 12 at the Alliant Energy Center as the Spring 2023 BBA Graduation Celebration keynote speaker. Kristen is a behavioral scientist and CEO and Co-founder of Irrational Labs, a behavioral product design company that helps organizations understand and leverage behavioral economics to benefit their users. Irrational Labs has served clients such as Google, Paypal, Facebook, American Family Insurance and hundreds more. Kristen offers this advice to students and young professionals, “Ask for what you want. If you don’t know what you want, ask someone how you can help them.”

This year’s selected student speaker is Brittany Williams, a Business Management & Entrepreneurship major. Brittany is a BEL Scholar and heavily involved in her school and local communities. Brittany serves as the President for Queen in You, Director of Football in AreaRED and leads youth enrichment efforts in local middle school programs, as well as at UW RecWell. She is originally from La Crosse, Wisconsin and plans to explore opportunities in graduate school and focusing on her own business post-graduation. Brittany would like to thank her family and friends who have all done a phenomenal job being her support system throughout the years. Her speech will focus on “leaving things better than how you found them.”

Photo Fun!

WSB graduate Jovaughn Bowen poses with his family, father Garfield; brother Jordaine; and mother Mauvalyn Bowen, before the Spring 2022 Undergraduate Program Graduation Celebration at the Alliant Energy Center on Friday, May 13, 2022.  (Paul L. Newby, II /UW-Madison Wisconsin School of Business)

Empire Photography captured images of graduates crossing the stage and posed off-stage with. Those images will be emailed to graduates with options for purchase.

Attending the Spring BBA Graduation Celebration

The Spring BBA Graduation Celebration will be held on Friday, May 12, 2023 at the Alliant Energy Center. The program will run from 2:00 – 4:00 pm CST, with doors opening at 12:30 pm. All participating graduates should arrive no later than 1:30 pm. There is no ticketing for attendance. General admission seating is available on a first-come, first-served basis. Guests, family members, and friends are welcome to attend.

Information for Graduates

Post-Graduation Survey

Please fill out this 4-minute Post-Graduation Survey telling us about your plans after graduation. The data helps inform students of what makes an offer competitive, so by completing this survey, you will help us help future Badgers.

Reserve Your Cap and Gown

Graduates should wear academic regalia (cap and gown) over business professional attire for the Spring BBA Graduation Celebration and the official campus Commencement at Camp Randall. View the University Book Store’s timeline for deadlines to order and pick up your regalia.

Diploma Covers

Graduates will receive their diploma cover as they cross the stage with their name read. All gradates will complete a name card upon arrival and will take that to the stage for their name to be read. Please consider if you will need to use phonetic spelling to ensure your name is pronounced correctly.

Arrival & Seating

All graduates should arrive no later than 1:30 pm and report to Hall B. There you will receive your name card to complete and further instructions. All gradates will enter the main Hall together, but there is no assigned seating. Graduates are welcome to stand by their friends and process into the Hall together for seating.


Parking at Alliant Energy Center – Exhibition Hall is complimentary to BBA Graduation Celebration attendees. Accessible parking is available first come first serve, but everyone is welcome to use the drop-off lane next to the entrance prior to parking. For a parking map, please see Alliant Energy Center parking information.

If you do not have transportation to the Alliant Energy Center, consider taking the bus or using a ride share service, such as Uber or Lyft. Bus Route 13 runs from Johnson Street to the Alliant Energy Center every hour.


The Wisconsin School of Business is committed to creating an inclusive and accessible event. If you need a reasonable accommodation to attend this event, please have your graduate include this request in their RSVP, or contact BBA Graduation at All reasonable accommodation requests should be made before Friday, April 28, 2023. We will attempt to fulfill requests made after this date, but cannot guarantee they will be met.

Most seating is on the ground level of the Alliant Energy Exhibition Hall. Reserved seating will be available near the entrance for those with accessibility needs and wheelchairs plus one guest.

Questions can be sent to

1919 Alliant Energy Center Way
Madison, Wisconsin 53713 United States
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View Venue Website

Spring 2022 BBA Graduation Celebration Video

2022 BBA Spring Graduation Celebration