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The Business of Books

Thursday December 8, 2022 | 7:00pm 7:45pm

The Business of Books

From food and drink to hobbies and entertainment, the UW-Madison community is full of alumni across the globe working in fun industries. The Wisconsin School of Business presents The Business of…a virtual event series that gives you an inside look at the business side of your favorite things.

Join WSB on December 8 at 7 p.m. for The Business of Books to hear from Business Badger alumni who know a thing or two about bringing your favorite reads to the bookshelf. Cozy up to this live, virtual event on YouTube to see how a local book store and a national publishing company operate behind the scenes. Register below to submit your questions to our panelists.

The Business of Books

Thursday, December 8, 2022

7 p.m. CST

Wisconsin School of Business YouTube


Patsy Tucker (BBA ’97)

SVP Analytics and Consumer Insights,

Penguin Random House

Joanne Berg (MBA ’01)


Mystery to Me bookstore