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The Business of Wine

Thursday February 23, 2023 | 12:00pm 1:00pm

The Business of Wine

From food and drink to hobbies and entertainment, the UW–Madison community is full of alumni across the globe working in fun industries. The Wisconsin School of Business presents The Business of… a virtual event series that gives you an inside look at the business side of your favorite things.

Pour a glass of your favorite red (or white!) and join the Wisconsin School of Business on February 23 at noon for The Business of Wine. This live, virtual event will spotlight two Badger alums who are eager to ‘uncork’ their insider perspectives and expertise on the wine industry. Register now to submit your questions to our panelists.

Wisconsin School of Business YouTube


Claire Nitschke | MSc Candidate, Enology and Viticulture at Geisenheim University

Born and raised in Minnesota, Claire went to undergraduate at University of Wisconsin- Madison. Studying Poli-Sci with the hopes of becoming a judge. Life took a turn after working her first harvest in Willamette Valley, Oregon. From Lingua Franca Wine in OR, she was encouraged to move to NYC to study service and wine- working in two Michelin stared restaurants and getting her WSET. Since that fateful harvest, she has worked in Austria, Italy, France, New York, and California. Presently, Claire is in her final year of her MSc. Vinifera- Enology and Viticulture- in Geisenheim, Germany. After her thesis researching sulfur dioxide alternatives in winemaking, Claire will move to the south of France where she and her partner will farm his family vineyard and make a life.

Angela Shih

Angela Shih | Senior Director of Commercial Insights, Treasury Wine Estates

Angela Shih is Senior Director, Commercial Insights at Treasury Wines Estates, a premium global company with amazing brands such as 19 Crimes, Matua and Stags’ Leap. Angela has been at TWE for over 3 years leading both qual and quant insights, driving every discussion starting and ending with the consumers. Angela started her career at IRI/Nielsen before deciding to move to the supplier side. Since then, Angela has worked on various projects ranging from concepts to package testing and ethnographies, helping the organization make strategic decisions based on consumer sentiments and trends.