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Stories, insights, and thought leadership from the Wisconsin School of Business

A student takes a close look at her Lego sculpture
Featured Story

Employing Agile Project Management, WSB Class Builds a Dream Village for a Wisconsin Icon

125 Things to Love About WSB; animation of Grainger Hall and lots of people doing different activities
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Alumni in Action
Business Badgers Share What They Love About WSB
Professor Tarun Kushwaha presents in a Grainger classroom during international week
Featured Story
School News
WSB Celebrates Global Learning Experiences with First-Ever International Education Week
Lynn Girotto and Cynthia Chu talk about the CMO/CFO partnership at WSB's 2024 Marketing Summit
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Alumni in Action
A Profitable Partnership: Badger Executives Talk About Cultivating a Strong CFO/CMO Relationship

Recent Sightings

Two students in suits standing in front of wall featuring large them and other notable students and faculty
women speaking at table
Page Moreau presenting behind podium in front of a seated audience.

Top left: Laomani Sisongkham (BBA ’25) and Ayo Kolawole (BBA ’25), right, pose in front of Multicultural Spotlight Wall Unveiling. Bottom Left: Kathyrn Kvas (BBA ’16)  talks to students at the Pre-College Girls Exploring Business. Right: Associate Dean Page Moreau addresses the audience at AI Day.

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School News

Photo Gallery: Spring 2025 Undergraduate Program Graduation Celebration

May 16, 2025
Red WSB banner announces grads
School News

Spring 2025 Commencement: Undergraduate Business Badgers in Their Own Words

May 9, 2025
Students in caps and gowns take a selfie with Bucky Badger.
Student Experience

BBA Graduation Speaker, Corinne Wright, Shares Advice with Future Business Badgers

May 5, 2025
students mingle in front of the case competition sign in lights at the waterwall
School News

Photo Gallery: Scenes from the Wisconsin Invitational Consulting Case Competition

May 2, 2025
Faculty Insights

What Do Our Clothes Communicate to Others? More Than We Might Think.

April 23, 2025
The Donor Digest
Alumni in Action

Donor Support Accelerates Tech Innovation and More

April 23, 2025
A student uses a virtual reality headset during a Tech Exploration Lab event.
School News

UW–Madison’s Tech Exploration Lab Attracts Partnership With Google, Mentors from SalesForce, Nike, and More

April 22, 2025
Faculty Insights

Recognition That Works: Assistant Professor Ewelina Forker Shares Strategies That Boost Engagement and Retention

April 18, 2025
A birds-eye-view of UW–Madison campus at night, with the Wisconsin Institute for Discovery in front.
Press Releases

UW–Madison’s Tech Exploration Lab Connects Students, Industry, and Emerging Technologies to Tackle Real-World Challenges

April 15, 2025

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🎓 From the NFL to Varsity Hall: Maema Njongmeta...

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🎓 From the NFL to Varsity Hall: Maema Njongmeta (MS ’25) shares a message of purpose, perseverance, and possibility. Before making his way one final time to Camp Randall last Saturday, Maema Njongmeta—Cincinnati @bengals linebacker and proud WSB grad—delivered a powerful speech to fellow graduates and their families. His message? Success isn’t about titles. It’s about purpose. “I can talk about my occupation, but I’d rather talk about my vocation. To me, that’s service and leadership.” Maema’s journey—from undergrad at @uwmadison to the @nfl to managing a $7M student-led portfolio as a WSB master's student—reflects the courage and commitment we’re proud to see in every WSB grad. 👏 Special thanks to Delaney Egan, assistant director of student services, for helping guide the day and Maema’s powerful remarks. “Now the question is—who will you be?” 🔗 Read more at the link in bio! #WisconsinMasters #Leadership #Service #Excellence #UWGrad #BusinessBadgers

That’s a wrap on the 2nd annual AI Symposium on...

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That’s a wrap on the 2nd annual AI Symposium on Marketing at the Wisconsin School of Business—and what an incredible few days it was! 🌟 From May 14–16, we welcomed leading researchers and industry experts to Madison for deep conversations around the future of AI in marketing. 💡 Topics ranged from generative AI and human-AI collaboration to algorithmic fairness and cutting-edge applications in image, video, and language data. Highlights included: • Welcome remarks from WSB’s own Matthew Seitz and Dean Vallabh Sambamurthy • Keynotes from K. Sudhir (Yale University) and Saqib Mustafa (MBA ‘07) (Anthropic) • Groundbreaking research from institutions across the globe including NYU Stern School of Business, Stanford University, The Wharton School, and more! • Lively Q&As, networking receptions, and a full house of curious minds This symposium showcased the best of academic and industry collaboration—exploring how AI is reshaping marketing strategy, research, and education. #AI #Marketing #AIMarketing #GenerativeAI #BusinessInnovation

What if your outfit could change not just how...

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What if your outfit could change not just how others see you, but how you see yourself? Anyi Ma, assistant professor at the Wisconsin School of Business, explores how clothing influences identity, confidence, and control, especially in the workplace. From gender expectations to taking charge at work, our clothes can quietly shape the way we navigate professional spaces. 👗💼 🔗 Read more in our bio!
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Update Magazine

Cover for the Fall/Winter 2024 issue of Update Magazine, featuring Maxwell Bracey

Fall/Winter 2024

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