The Wisconsin School of Business (WSB) at the University of Wisconsin–Madison is celebrating its 125th anniversary in 2025, commemorating a legacy of innovation, leadership, and impact in business education. Founded in 1900, WSB is one of the first business schools in the United States—a distinction that underscores its historic and ongoing influence in the field.
“For 125 years, the Wisconsin School of Business has empowered generations of leaders to shape industries, communities, and the world,” said Vallabh “Samba” Sambamurthy, Albert O. Nicholas Dean. “This milestone is a celebration of our enduring values and a bold step toward the future we are building together—one defined by entrepreneurial thinking, academic excellence, and meaningful impact.”
“For 125 years, the Wisconsin School of Business has empowered generations of leaders to shape industries, communities, and the world. This milestone is a celebration of our enduring values and a bold step toward the future we are building together—one defined by entrepreneurial thinking, academic excellence, and meaningful impact.”
Dean Vallabh Sambamurthy
Themed WSB at 125: A Legacy in Motion, the anniversary highlights the people and ideas that have shaped the school’s past while propelling it toward a bold and dynamic future. The celebration spans August through December and includes a series of high-profile events, digital experiences, and storytelling initiatives.
Signature events and initiatives include:
- 125th anniversary gala—October 9
A signature Homecoming Week event for alumni and donors, featuring immersive storytelling, entertainment, food, and festivities. - Regional anniversary events—Fall 2025
A series of events brings the celebration to alumni and friends in cities across the country. These spirited receptions will feature thought leadership on AI and innovation, networking opportunities, and reflections on WSB’s bold vision for the future.
- Global toast—December 5
Business Badgers at hosted events around the world will raise a glass to celebrate WSB’s legacy and future.
Additional highlights:
- Interactive digital elements, including a WSB-themed coloring page.
- Student-designed swag, such as commemorative stickers, in addition to other 125th anniversary memorabilia.
- Special publications, like the anniversary edition of Update magazine, are hitting mailboxes in October, and a roundup in the November edition of the digital newsletter Business Casual.
- Social-first campaigns, including WSB Then and Now and digital recaps of major events.
- 125th anniversary-themed WSB employee picnic.
WSB is encouraging community engagement through the hashtag #WSB125. Posts from across the globe using the hashtag will be showcased on the anniversary landing page, capturing the collective spirit of the celebration.
For more information, visit business.wisc.edu/125-years.
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