Trusted leaders to shape the future of business.

See how

Cynthia Chu (BBA ’99), CFO and Growth Officer at Audible, leads diverse functions for a company transforming digital media.

Find your unique path in business

Customize your education. Find a program for every milestone you seek.

Undergraduate

10 majors + unparalleled career prep make you ready to take on anything.

See the Business Badger experience

Specialized Master’s

Hands-on programs give you focused skills for your dream career.

Explore career-boosting programs

MBA

Full-time, flexible, and executive options to jumpstart your ambition.

Find the MBA program for you

Do business differently. Find yourself out in front.

Be part of the next generation of business leaders.

Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

0:45

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

best public undergraduate business program

— U.S. News & World Report, 2025

best public university

— U.S. News & World Report, 2024

full-time MBA program among public universities

— U.S. News & World Report, 2025

part-time MBA program among public universities

— U.S. News & World Report, 2025

public master’s in business analytics program in the U.S.

— QS World University Rankings, 2025

public executive MBA program

— The Economist, 2020

From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Accelerating business impact through human-AI partnership

Learn about our AI Hub

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.