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Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

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Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.
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WSB is thrilled to join our UW-Madison campus family in celebrating #UWNativeNovember!

Love connects us to family, community, ancestors, and culture. It’s heard in the beat of the drum, felt in the stories of our elders, and shared in the art we create.

This Native November, WSB is honored to join in celebrating the many ways love brings us together. ❤️

We invite you to join us at upcoming events to honor and celebrate Native November with community, respect, and love. 🌎

🗓️ Upcoming Events:
• Nov. 1: Indigenous Art Gallery Opening | 6:30 PM, Discovery Building
• Nov. 4: Elder-in-Residence Welcome Feast | 12 PM, Location TBD
• Nov. 11: Tribute to Ada Deer | 4:30 PM, Pyle Center
…and more!

Help celebrate the stories, heritage, and community that continue to shape our campus. See you there!

#WSBCommunity #IndigenousHeritage

For full event details, visit our bio link. ✨

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WSB is thrilled to join our UW-Madison campus family in celebrating #UWNativeNovember! Love connects us to family, community, ancestors, and culture. It’s heard in the beat of the drum, felt in the stories of our elders, and shared in the art we create. This Native November, WSB is honored to join in celebrating the many ways love brings us together. ❤️ We invite you to join us at upcoming events to honor and celebrate Native November with community, respect, and love. 🌎 🗓️ Upcoming Events: • Nov. 1: Indigenous Art Gallery Opening | 6:30 PM, Discovery Building • Nov. 4: Elder-in-Residence Welcome Feast | 12 PM, Location TBD • Nov. 11: Tribute to Ada Deer | 4:30 PM, Pyle Center …and more! Help celebrate the stories, heritage, and community that continue to shape our campus. See you there! #WSBCommunity #IndigenousHeritage For full event details, visit our bio link. ✨

In partnership with @rvotematters2, students in assistant professor Aziza Jones` Brand Strategy class at WSB are making voter registration fun and accessible for high schoolers! Through creative, relatable videos—featuring everything from friendly guidance counselors to lighthearted dating convos—WSB students are helping make voting easy to understand and impactful. 🌟

With over 17 unique projects launched on Instagram, TikTok, Snapchat, and Twitter, their work will continue reaching young voters through November’s election!

Click through our story to see how our students are creating real change with their brand expertise!

#WSBImpact #CivicEngagement #FutureVoters #BrandStrategy

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In partnership with @rvotematters2, students in assistant professor Aziza Jones' Brand Strategy class at WSB are making voter registration fun and accessible for high schoolers! Through creative, relatable videos—featuring everything from friendly guidance counselors to lighthearted dating convos—WSB students are helping make voting easy to understand and impactful. 🌟 With over 17 unique projects launched on Instagram, TikTok, Snapchat, and Twitter, their work will continue reaching young voters through November’s election! Click through our story to see how our students are creating real change with their brand expertise! #WSBImpact #CivicEngagement #FutureVoters #BrandStrategy