Trusted leaders to shape the future of business.

See how

Find your unique path in business

Customize your education. Find a program for every milestone you seek.

Undergraduate

10 majors + unparalleled career prep make you ready to take on anything.

See the Business Badger experience

Specialized Master’s

Hands-on programs give you focused skills for your dream career.

Explore career-boosting programs

MBA

Full-time, flexible, and executive options to jumpstart your ambition.

Find the MBA program for you

Do business differently. Find yourself out in front.

Be part of the next generation of business leaders.

Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
— U.S. News & World Report, 2025
12
best public university
— U.S. News & World Report, 2024
21
best public full-time MBA program
— U.S. News & World Report, 2024
15
best public part-time MBA program
— U.S. News & World Report, 2024
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2023
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.
previous slide
next slide

View more faculty expertise

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

During his time on WSB`s External Advisory Board, Colin Welch (BBA `92) has advised the school on everything from program innovation to navigating a pandemic—and continues to be a generous supporter, philanthropist, and ambassador for WSB. His continued impact on the school is now being recognized with a 2024 Distinguished Business Alumni Award from WSB.

See the link in bio to meet Colin Welch.

#OnWisconsin #WSBAlumniAwards

10 0
Open
During his time on WSB's External Advisory Board, Colin Welch (BBA '92) has advised the school on everything from program innovation to navigating a pandemic—and continues to be a generous supporter, philanthropist, and ambassador for WSB. His continued impact on the school is now being recognized with a 2024 Distinguished Business Alumni Award from WSB. See the link in bio to meet Colin Welch. #OnWisconsin #WSBAlumniAwards

Drum roll, please! 🥁

🏈 Kickoff time for the Homecoming football game on October 26 is at 6:30 p.m., which means WSB’s Homecoming Bash will start at 4:00 p.m.!

Football and Bash tickets are still available. Sign up now at link in bio! 🎉

#Homecoming #WSB

63 0
Open
Drum roll, please! 🥁 🏈 Kickoff time for the Homecoming football game on October 26 is at 6:30 p.m., which means WSB’s Homecoming Bash will start at 4:00 p.m.! Football and Bash tickets are still available. Sign up now at link in bio! 🎉 #Homecoming #WSB

Midterms don’t have to be stressful—just ask Wisconsin School of Business accounting professor Fabio Gaertner! 🎉 Named a 2024 Favorite MBA Professor by Poets & Quants, Fabio turns exams into celebrations, complete with party hats, streamers, and cupcakes. 🍰✨ His fun, engaging approach proves that learning even the most complex subjects can be enjoyable. Congratulations to Fabio on this well-deserved recognition for the second year in a row! 🎓💼

Take a lesson from Fabio—embrace challenges, celebrate learning, and make the experience fun. Check out why he’s one of Poets & Quants’ favorite professors: find out more in the link in our bio!

#PoetsAndQuants #FavoriteProfessor #WSB #MidtermsCelebration #AccountingMadeFun #UWMadison

122 0
Open
Midterms don’t have to be stressful—just ask Wisconsin School of Business accounting professor Fabio Gaertner! 🎉 Named a 2024 Favorite MBA Professor by Poets & Quants, Fabio turns exams into celebrations, complete with party hats, streamers, and cupcakes. 🍰✨ His fun, engaging approach proves that learning even the most complex subjects can be enjoyable. Congratulations to Fabio on this well-deserved recognition for the second year in a row! 🎓💼 Take a lesson from Fabio—embrace challenges, celebrate learning, and make the experience fun. Check out why he’s one of Poets & Quants’ favorite professors: find out more in the link in our bio! #PoetsAndQuants #FavoriteProfessor #WSB #MidtermsCelebration #AccountingMadeFun #UWMadison