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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
U.S. News & World Report, 2025
12
best public university
U.S. News & World Report, 2024
21
best public full-time MBA program
U.S. News & World Report, 2024
15
best public part-time MBA program
U.S. News & World Report, 2024
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2023
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

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See why more than 49,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

WSB is thrilled to join our UW-Madison campus family in celebrating #UWNativeNovember!

Love connects us to family, community, ancestors, and culture. It’s heard in the beat of the drum, felt in the stories of our elders, and shared in the art we create. 

This Native November, WSB is honored to join in celebrating the many ways love brings us together. ❤️

We invite you to join us at upcoming events to honor and celebrate Native November with community, respect, and love. 🌎

🗓️ Upcoming Events:
• Nov. 1: Indigenous Art Gallery Opening | 6:30 PM, Discovery Building
• Nov. 4: Elder-in-Residence Welcome Feast | 12 PM, Location TBD
• Nov. 11: Tribute to Ada Deer | 4:30 PM, Pyle Center
…and more!

Help celebrate the stories, heritage, and community that continue to shape our campus. See you there! 

#WSBCommunity #IndigenousHeritage

For full event details, visit our bio link. ✨
In partnership with @rvotematters2, students in assistant professor Aziza Jones' Brand Strategy class at WSB are making voter registration fun and accessible for high schoolers! Through creative, relatable videos—featuring everything from friendly guidance counselors to lighthearted dating convos—WSB students are helping make voting easy to understand and impactful. 🌟

With over 17 unique projects launched on Instagram, TikTok, Snapchat, and Twitter, their work will continue reaching young voters through November’s election!

Click through our story to see how our students are creating real change with their brand expertise!

#WSBImpact #CivicEngagement #FutureVoters #BrandStrategy