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At the 2024 Marketing Summit, hosted by the Wisconsin School of Business and our Marketing Leadership Institute (@uw_mli), two Business Badger alums—Cynthia Chu (BBA ’99), CFO and growth officer at Audible, and Lynn Girotto (BBA ’90), CMO at Qualtrics—shared how strengthening the CFO-CMO partnership can drive business forward. 📈
🌟 Key insights from the discussion
• Customer obsession is key: Both leaders emphasized understanding the customer, market trends, and new opportunities as vital for success.
• Teamwork makes the dream work: Early collaboration between marketing and finance ensures shared goals and better results.
• Educate and innovate: Marketers must communicate how their efforts impact growth while experimenting with tools like AI to remain competitive.
As Girotto said, “Partnering directly with your finance team, understanding the business drivers, and then building the marketing model behind that” is critical for impact.
We’re proud to see WSB alumni leading conversations that inspire the next generation of business leaders. 💡 How is your organization fostering collaboration across the C-suite?
#MarketingLeadership #CFO #CMO #BusinessBadgers #WSBProud
Big congrats to WSB alumna Sarah Nurse (BBA `18) (middle) for being named to The Influentials 2024 by Toronto Life! 🌟
As a star on the PWHL`s Toronto Sceptres (@pwhl_sceptres), she’s breaking barriers in women’s sports & inspiring the next generation. 🏒💪
See link in bio for full story!
#WSBProud #Trailblazer #WomenInSports
Did you know that since the 1990s, the University of Wisconsin–Madison has been the launchpad for 400+ successful startups? We’re proud of the role the Wisconsin School of Business plays in helping students turn their innovative ideas into thriving ventures. 💡
What are some of your favorite #BusinessBadger startups? Tag them in the comments below and show your support this #Knowvember.
#Startups | #WSB | @weinertcenteruw | @uwmadison | #Entrepreneurship
