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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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9
best public undergraduate business program
— U.S. News & World Report, 2025
12
best public university
— U.S. News & World Report, 2024
21
best public full-time MBA program
— U.S. News & World Report, 2024
15
best public part-time MBA program
— U.S. News & World Report, 2024
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2023
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

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A new kind of leader through entrepreneurship and innovation

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World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.
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See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

If you’ve spent any time in WSB’s Learning Commons, you’ve got Ricky Sandler (BBA ’91)—a 2024 recipient of WSB’s Distinguished Business Alumni Award—to thank for that.

The founder, chief executive officer, and chief investment officer of Eminence Capital, LP, Sandler provided the lead gift to create the state-of-the art learning and study space, and continues to support the school in many other ways.

Meet Ricky Sandler at the link in bio.

#OnWisconsin #WSBAlumniAwards

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If you’ve spent any time in WSB’s Learning Commons, you’ve got Ricky Sandler (BBA ’91)—a 2024 recipient of WSB’s Distinguished Business Alumni Award—to thank for that. The founder, chief executive officer, and chief investment officer of Eminence Capital, LP, Sandler provided the lead gift to create the state-of-the art learning and study space, and continues to support the school in many other ways. Meet Ricky Sandler at the link in bio. #OnWisconsin #WSBAlumniAwards

Small businesses are the heartbeat of innovation and growth in the U.S. 📈

From proposed tax incentives to policy reforms, both Kamala Harris and Donald Trump are making bold claims about how to boost small business growth. But do these incentives always benefit entrepreneurs in the long run? 🤔

Tax cuts and subsidies can have unintended consequences, like favoring certain industries or increasing administrative burdens on small businesses.

Read John Surdyk’s expert insights on how federal interventions may help—or hinder—startups.

🔗See the link in bio to check out the full article!

#SmallBusiness #Entrepreneurship #Economy #TaxIncentives #Startups #Policy

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Small businesses are the heartbeat of innovation and growth in the U.S. 📈 From proposed tax incentives to policy reforms, both Kamala Harris and Donald Trump are making bold claims about how to boost small business growth. But do these incentives always benefit entrepreneurs in the long run? 🤔 Tax cuts and subsidies can have unintended consequences, like favoring certain industries or increasing administrative burdens on small businesses. Read John Surdyk’s expert insights on how federal interventions may help—or hinder—startups. 🔗See the link in bio to check out the full article! #SmallBusiness #Entrepreneurship #Economy #TaxIncentives #Startups #Policy

During his time on WSB`s External Advisory Board, Colin Welch (BBA `92) has advised the school on everything from program innovation to navigating a pandemic—and continues to be a generous supporter, philanthropist, and ambassador for WSB. His continued impact on the school is now being recognized with a 2024 Distinguished Business Alumni Award from WSB.

See the link in bio to meet Colin Welch.

#OnWisconsin #WSBAlumniAwards

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During his time on WSB's External Advisory Board, Colin Welch (BBA '92) has advised the school on everything from program innovation to navigating a pandemic—and continues to be a generous supporter, philanthropist, and ambassador for WSB. His continued impact on the school is now being recognized with a 2024 Distinguished Business Alumni Award from WSB. See the link in bio to meet Colin Welch. #OnWisconsin #WSBAlumniAwards