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10 majors + unparalleled career prep make you ready to take on anything.

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Full-time, flexible, and executive options to jumpstart your ambition.

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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

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Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
— U.S. News & World Report, 2025
12
best public university
— U.S. News & World Report, 2024
17
full-time MBA program among public universities
— U.S. News & World Report, 2025
17
part-time MBA program among public universities
— U.S. News & World Report, 2025
7
public master’s in business analytics program in the U.S.
— QS World University Rankings, 2025
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Harnessing AI for business impact

Learn about our AI Hub

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.
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See why more than 49,000 alumni chose Madison as an incubator for their business careers.

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See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

We’re proud to support Earth Fest, a weeklong celebration of sustainability and our
shared home — our planet! 🌍

Hosted by @nelsoninstitute and @sustainuw, Earth Fest brings together students,
experts, and the campus community to take action for a better future.

Explore the lineup of events, hands-on activities, and inspiring discussions at
earthfest.wisc.edu or click the link in our bio!

📅 When: April 21-29
📍 Where: Across campus
🌱 What: A multiday celebration of sustainability with 50+ events (and counting!) hosted by:
· 14+ student groups
· 30+ departments, units, and divisions
· 7 schools and colleges

11 1
Open
We’re proud to support Earth Fest, a weeklong celebration of sustainability and our shared home — our planet! 🌍 Hosted by @nelsoninstitute and @sustainuw, Earth Fest brings together students, experts, and the campus community to take action for a better future. Explore the lineup of events, hands-on activities, and inspiring discussions at earthfest.wisc.edu or click the link in our bio! 📅 When: April 21-29 📍 Where: Across campus 🌱 What: A multiday celebration of sustainability with 50+ events (and counting!) hosted by: · 14+ student groups · 30+ departments, units, and divisions · 7 schools and colleges

📣 Big news from the Wisconsin School of Business!

We’ve just launched the new AI Hub landing page—and we’re excited to spotlight Matt Seitz, the leader behind this first-of-its-kind initiative at WSB.

As a thought leader in AI and digital transformation, Matt is helping shape how students, faculty, and industry partners engage with AI in business.

From research and courses to webinars and tools for small businesses, the AI Hub @ WSB is your place to explore how AI is transforming the future of work.

And students — don’t miss out on connecting with @wsbaihub, our new student org focused on building AI skills and advocating for thoughtful AI policy right here at the School of Business and beyond! 🦡

🔗 Tap the link in bio to explore the AI Hub.

#AIHub #AIinBusiness #WSB

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Open
📣 Big news from the Wisconsin School of Business! We’ve just launched the new AI Hub landing page—and we’re excited to spotlight Matt Seitz, the leader behind this first-of-its-kind initiative at WSB. As a thought leader in AI and digital transformation, Matt is helping shape how students, faculty, and industry partners engage with AI in business. From research and courses to webinars and tools for small businesses, the AI Hub @ WSB is your place to explore how AI is transforming the future of work. And students — don’t miss out on connecting with @wsbaihub, our new student org focused on building AI skills and advocating for thoughtful AI policy right here at the School of Business and beyond! 🦡 🔗 Tap the link in bio to explore the AI Hub. #AIHub #AIinBusiness #WSB