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Undergraduate

10 majors + unparalleled career prep make you ready to take on anything.

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Hands-on programs give you focused skills for your dream career.

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Full-time, flexible, and executive options to jumpstart your ambition.

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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
— U.S. News & World Report, 2025
12
best public university
— U.S. News & World Report, 2024
21
best public full-time MBA program
— U.S. News & World Report, 2024
15
best public part-time MBA program
— U.S. News & World Report, 2024
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2023
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

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Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

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World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.
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See why more than 45,000 alumni chose Madison as an incubator for their business careers.

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@wisconsinschoolofbusiness

With all that we’ve achieved this year, it’s our Business Badger community—past, present, and future—that drives the Wisconsin School of Business forward. Warmest season’s greetings to our students, staff, alumni, faculty, and friends of the school.

We wish you happy holidays and the brightest new year ahead! ✨

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With all that we’ve achieved this year, it’s our Business Badger community—past, present, and future—that drives the Wisconsin School of Business forward. Warmest season’s greetings to our students, staff, alumni, faculty, and friends of the school. We wish you happy holidays and the brightest new year ahead! ✨

📢 The Fall/Winter 2024 edition of Update magazine is here!

From alumni making waves to groundbreaking research, this issue is packed with inspiring stories:

🌊 Making a Splash—Maxwell Bracey (BBA ’12) advances equity and sustainability through his scuba diving non-profit.

📈 Trusted Support—The Wisconsin Small Business Development Center (SBDC) at UW–Madison helps local businesses grow and thrive.

💼 Pre-Bus Whiz—Alexis Steinbach (BS ’13, MS ’18) empowers students through WSB’s pre-business program.

🎙 Leading by Listening—Inside the mind of Lynn Girotto (BBA ’90), CMO at Qualtrics.

🤖 Powerful Pivots—Vince Abney (BBA ’08) builds a career at the intersection of creativity and AI.

✨ Got a Minute?—Meet Jake Piekarski (BBA ’24), founder of Snow Scholars.

💡 Beyond the Price Tag—Stuart Craig, assistant professor of risk and insurance, analyzes the impact of rising health care costs.

Read the full stories at the link at bio.

#WSBUpdate #WSBAlumni

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📢 The Fall/Winter 2024 edition of Update magazine is here! From alumni making waves to groundbreaking research, this issue is packed with inspiring stories: 🌊 Making a Splash—Maxwell Bracey (BBA ’12) advances equity and sustainability through his scuba diving non-profit. 📈 Trusted Support—The Wisconsin Small Business Development Center (SBDC) at UW–Madison helps local businesses grow and thrive. 💼 Pre-Bus Whiz—Alexis Steinbach (BS ’13, MS ’18) empowers students through WSB’s pre-business program. 🎙 Leading by Listening—Inside the mind of Lynn Girotto (BBA ’90), CMO at Qualtrics. 🤖 Powerful Pivots—Vince Abney (BBA ’08) builds a career at the intersection of creativity and AI. ✨ Got a Minute?—Meet Jake Piekarski (BBA ’24), founder of Snow Scholars. 💡 Beyond the Price Tag—Stuart Craig, assistant professor of risk and insurance, analyzes the impact of rising health care costs. Read the full stories at the link at bio. #WSBUpdate #WSBAlumni