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Marketing Leadership External Advisory Board

Benjamin Lawnicki

Benjamin Lawnicki Headshot

Vice President of Marketing, Thinx


Benjamin Lawnicki is a marketing professional, with over 10 years of business experience in areas covering product development, manufacturing engineering, and brand management. He began his career as a Process Engineer & Module Team Leader at Intel in Massachusetts before receiving his MBA in Brand and Product Management at the Wisconsin School of Business. 

Currently, Kimberly-Clark has Benjamin on secondment which has him serving as the VP of Marketing North America at Thinx Inc. He has a passion for all aspects of brand management and talent development, including strategy and business planning, consumer insights, integrated marketing, design, engineering, and manufacturing. 

Benjamin is a double Badger with a BS in Chemical Engineering and an MBA in Brand and Product Management from the Wisconsin School of Business. During his time with WSB, he focused on market research, designed new products for clients, created marketing communication plans, and generated a growth proposal for a non-profit food company.