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Marketing Leadership External Advisory Board

Matt Seitz

Matt Seitz headshot

Director of Performance, US Retail


Matt is the Director of Performance for Google Retail. His team partners with customers to maximize performance and scale via Google Search and Shopping. He has deep experience leveraging insights, measurement and AI to supercharge results. Matt sponsors Google’s omnichannel program which helps retailers maximize sales across all shopping channels. Finally, Matt leads Google’s finance program focused on upleveling valuation of digital investments.

Before joining Google, Matt worked in consulting and held positions with McDonald’s and Abbott Laboratories. He has an MBA from Northwestern’s Kellogg School of Management and serves on the board of Northwestern University’s Retail Analytics Council.

Matt is an avid endurance athlete, graduating from marathons to Ironman triathlons in 2021. He lives in Skokie with his wife and three children.