About Dan
Dan Kelly is the retired chief financial officer/treasurer and chief underwriting officer of American Family Insurance.
Dan received his bachelor’s degree in business administration and MBA from the University of Wisconsin–Madison. He is a certified public accountant, a former licensed insurance agent in Wisconsin and has earned his Fellow, Life Management Institute and Associate in Customer Service designations.
Dan started his career in public accounting at Arthur Andersen & Co. in Milwaukee, WI as a staff auditor. After two years there, he began his career at American Family as a financial analyst in 1987 in the Finance Division, ultimately serving in a number of management roles.
In 2016, Dan received the Distinguished Accounting Alumni Award from the University of Wisconsin-Madison. He served on the Wisconsin School of Business Dean’s Advisory Board from 2012 to 2024, having previously served on the School’s Department of Accounting Advisory Board. He also serves on the School’s Risk Management & Insurance MBA Advisory Board. In 2018, Dan joined the Edgewood College School of Business Advisory Board for a period of three years.
Dan has served on the University of Wisconsin Carbone Cancer Center Advisory Board since 2020. He also serves as a member of the University of Wisconsin Athletic Board. In 2024, Dan was elected to the Board of Directors of Madison Gas & Electric Company, a publicly traded company.
Dan received his bachelor’s degree in business administration and MBA from the University of Wisconsin–Madison. He is a certified public accountant, a former licensed insurance agent in Wisconsin and has earned his Fellow, Life Management Institute and Associate in Customer Service designations.
Dan started his career in public accounting at Arthur Andersen & Co. in Milwaukee, WI as a staff auditor. After two years there, he began his career at American Family as a financial analyst in 1987 in the Finance Division, ultimately serving in a number of management roles.
In 2016, Dan received the Distinguished Accounting Alumni Award from the University of Wisconsin-Madison. He served on the Wisconsin School of Business Dean’s Advisory Board from 2012 to 2024, having previously served on the School’s Department of Accounting Advisory Board. He also serves on the School’s Risk Management & Insurance MBA Advisory Board. In 2018, Dan joined the Edgewood College School of Business Advisory Board for a period of three years.
Dan has served on the University of Wisconsin Carbone Cancer Center Advisory Board since 2020. He also serves as a member of the University of Wisconsin Athletic Board. In 2024, Dan was elected to the Board of Directors of Madison Gas & Electric Company, a publicly traded company.
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