Biography
Laurie M. Brachman is a lecturer in the marketing department within the Wisconsin School of Business. In addition, she lectures at the Lubar School of Business, University of Wisconsin-Milwaukee.
Ms. Brachman teaches a variety of marketing courses including marketing management, marketing strategy, consumer behavior and marketing research.
Ms. Brachman has over 20 years of marketing experience in both consumer and business to business marketing with emphasis on consumer research and product management. Prior to teaching, she was Assistant Vice President of M&I Trust and Investment Management where she designed and launched a lead management program for their 401K sales force and edited two investment publications.
Ms. Brachman acquired additional business to business marketing experience with Hunter Business Direct, a business to business consulting firm. She was responsible for developing marketing strategies and programs to improve sales force productivity for Fortune 500 companies. Her clients included IBM, Toshiba, Steelcase and Hallmark. Ms. Brachman’s consumer marketing experience includes Brio Corporation. As their first U.S product manager, she was responsible for the strategic planning and the product development for five toy lines. She began her career at Miller Brewing Company designing and executing consumer research. She then moved to product management where she was a member of the marketing teams for Miller Lite, Lowenbrau and new products.
She earned her MBA at Marquette University and her BA at the University of Wisconsin-Milwaukee.
Research
Presentations
UW TEACHING AND LEARNING SYMPOSIUM (2019) Tophat Tips and Tricks for Large Lectures
Teaching
Undergraduate Courses
Marketing Management (MKT 300), Fall 2008.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Fall 2008.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Spring 2009.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Spring 2009.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Fall 2009.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Fall 2009.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Fall 2009.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Spring 2010.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Spring 2010.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Spring 2010.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Fall 2010.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.
Marketing Management (MKT 300), Fall 2010.
Planning and controlling the elements of the marketing program; marketing organization, product and service, packaging, pricing, promotion and physical distribution.