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Michael Johnson

Michael Johnson
Department Chair | Marketing
Dean and E.M. Statler Professor Emeritus, Cornell University
3116 Grainger Hall


A distinguished scholar, experienced academic administrator, and social scientist by training, Michael D. Johnson is Marketing Department Chair at the Wisconsin School of Business, University of Wisconsin-Madison and Dean and E.M. Statler Professor Emeritus at the Nolan School of Hotel Administration, SC Johnson College of Business, Cornell University. He has published over 100 academic articles and industry reports and five books in six languages over the course of his career. His research interests include customer satisfaction and loyalty, customer portfolio management, marketing strategy, innovation, and corporate social responsibility. Dr. Johnson recently served as President and Professor of Marketing at John Carroll University. Prior to John Carroll, he served as Provost and Professor of Marketing at Babson College. Prior to Babson, Dr. Johnson served as the Bradley H. Stone Dean and E.M. Statler Professor at the Nolan School of Hotel Administration at Cornell. Prior to Cornell, he served as the D. Maynard Phelps Collegiate Professor of Business Administration and Professor of Marketing at the University of Michigan’s Ross School of Business. Dr. Johnson serves as an Independent Director, Audit Committee member, and Nominating and Corporate Governance Committee member on the board of Watermark Lodging Trust, a Chicago-based real estate investment trust focused on lodging properties, and a member of the President’s International Advisory Board of the Norwegian Business School BI in Oslo, Norway.


Practitioner-Oriented Publications

Richter, M. & Lang, N. & Hagenmaier, M. & Herrmann , A. & Johnson, M. (2022). Whose Disruptions are Winning the Autonomous Driving Race? When Disruptive Innovations Come to Cities California Management Review Insights

Selnes, F. & Johnson, M. Manage Your Customer Portfolio for Maximum Lifetime Value MIT Sloan Management Review