Biography
Sriniketh is a doctoral candidate in marketing at the University of Wisconsin-Madison. His research is situated at the intersection of Network Analysis, Machine Learning, and Causal Inference, with a particular focus on their empirical applications and theoretical advancements within the field of Marketing Research. He also harbors a keen interest in the study of emerging online marketplaces and video game platforms.
Prior to embarking on his doctoral journey, Sriniketh completed his Master’s degree in Informatics from New York University and his Bachelor’s degree in Computer Science from the National Institute of Technology Karnataka, Surathkal. Beyond academia, he brings a wealth of industry experience to his research, having served as a Data Scientist and Machine Learning Manager at American Express and BuzzFeed in New York. For the most recent updates on my work, please refer to my website at http://sriniketh.com as this page is not regularly updated.
Research
Selected Submitted Journal Articles
Li, Y. & Vijayaraghavan, S. & Mallucci, P. & Hoban, P. (2020). Selling Exclusive Goods: The Need for Resale Markets Journal of Marketing Research
Practitioner-Oriented Publications
Muniyappa, T. & Vijayaraghavan, S. & Das, A. & Thilagam, P. (2015). Dynamics of multi-campaign propagation in online social networks International Conference on Data Science and Advanced Analytics
Presentations
Marketing Science Conference (2022) A Doubly Robust Estimator for the Front-Door Criterion
Theory + Practice in Marketing (2022) Celebrity Endorsement Effects: Evidence from Esports
Haring Symposium (2022) Celebrity Endorsement Effects: Evidence from Esports
Marketing Science Conference (2021) Celebrity Endorsement Effects: Evidence from Esports
Teaching
Undergraduate Courses
Marketing In A Digital Age (MKT 355), Spring 2021.
A foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. Fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.