Biography
Yash Babar joined the Wisconsin School of Business in August 2020 as an Assistant Professor in the Department of Operations and Information Management.
Professor Babar’s research interests include examining online and offline interactions across various contexts, online communities, and the sharing economy. He also studies the use of technology-based interventions to change individual behavior in the contexts of competitive environments and for promoting healthier lifestyles.
Professor Babar earned his B.E. in Engineering (Computer Science) at the Birla Institute of Technology and Science Pilani, and his Ph.D. in Information and Decision Sciences from the Carlson School of Management at the University of Minnesota.
Research
Selected Published Journal Articles
Babar, Y. & Adeli, A. & Burtch, G. (2023). The Effects of Online Social Identity Signals on Retailer Demand Management Science
Babar, Y. & Curly, S. & Ke, Z. & Liu, D. & Sheffler, Z. (2022). The Effects of Digitally Delivered Nudges in a Corporate Wellness Program Journal of the Association for Information Systems
Deodhar, S. & Babar, Y. & Burtch, G. (2022). The Influence of Status on Evaluations: Evidence from Online Coding Contests MIS Quarterly
Babar, Y. & Burtch, G. (2020). Examining the Heterogeneous Impact of Ride-Hailing Services on Public Transit Use Information Systems Research
Working Papers
Babar, Y. & Burtch, G. (2022). Recharging Retail: Estimating Consumer Demand Spillovers from Electric Vehicle Charging Stations
Babar, Y. & Adeli, A. & Greenwood, B. (2022). Cooking or Clicking: The Impact of Online Food Delivery Platforms on Domestic Food Preparation
Presentations
Dewey Data Research Seminars (2022) Estimating Consumer Demand Spillovers from Electric Vehicle Charging Stations
CIST 2022 (2022) The Effects of Online Social Identity Signals on Retailer Demand
Academy of Management (2021) Cooking or Clicking: The Impact of Online Food Delivery Platforms on Domestic Food Preparation
Conference on Health IT and Analytics (CHITA) (2020) Cooking or Clicking: The Impact of Online Food Delivery Platforms on Domestic Food Preparation
Workshop on Information Systems and Economics (2019) Meeting over Meat: How do Offline Meetups Impact Online Activity in a Hybrid Foodie Community?
Academy of Management, Annual Meeting (2019) Falling from Digital Grace: Participation in Online Software Contests Following Loss of Status
Teaching
Undergraduate Courses
Computer-Based Data Mgt (I S 422), Fall 2022.
Students learn how to analyze information requirements and data flows, design and build effective database systems, manipulate information in a database environment, and build database-driven applications to support management decision making. Focus on data modeling, relational databases, and database technologies.
Computer-Based Data Mgt (I S 422), Fall 2022.
Students learn how to analyze information requirements and data flows, design and build effective database systems, manipulate information in a database environment, and build database-driven applications to support management decision making. Focus on data modeling, relational databases, and database technologies.
Digital Strategy (I S 365), Fall 2022.
Service
Editorial and Reviewing Activities
Conference on Information Systems and Technology – Since June 2022
Committee Member
International Conference on Information Systems – Since May 2022
Associate Editor
Production and Operations Management – Since February 2022
Ad Hoc Reviewer
Service Science – Since November 2021
Ad Hoc Reviewer
Organization Science – Since March 2021
Ad Hoc Reviewer
International Conference on Information Systems – January 2021 – December 2021
Associate Editor
Journal of Operations Management – Since November 2020
Ad Hoc Reviewer
International Conference on Information Systems – Since May 2019
Ad Hoc Reviewer
Transport – Since January 2019
Ad Hoc Reviewer
MIS Quarterly – Since December 2018
Ad Hoc Reviewer
Workshop on Information Technologies and Systems – Since September 2018
Ad Hoc Reviewer
Information Systems Research – Since July 2018
Ad Hoc Reviewer
Journal of the Association for Information Science and Technology (JASIST) – January 2018 – December 2019
Ad Hoc Reviewer
Management Science – Since April 2017
Ad Hoc Reviewer