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A.C. Nielsen & Tech Hub Book Club Discussion

Friday, April 5 | 2:30pm 3:45pm

The Marketing Leadership Institute‘s Tech Product Marketing Hub and A.C. Nielsen Hub for Marketing Analytics & Insights are coming together this semester for a virtual Book Club discussion. Our Hub Book Clubs are open to anyone – students, alumni, faculty, staff, industry friends.

We’re reading:

Cover of A More Beautiful Question

A More Beautiful Question

By Warren Berger

We’re all hungry today for better answers. But first, we must learn to ask the right questions.

In his groundbreaking 2014 bestseller A MORE BEAUTIFUL QUESTION, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool—one that has been available to us since childhood. Questioning—deeply, imaginatively, “beautifully”—can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask “Why?”

Berger’s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning “falls off a cliff” as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged—and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking—and finding the answers everyone else is seeking. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares dozens of inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them—by starting with a “beautiful question.””

Description and Photograph from author’s A More Beautiful Question website.


Location: Virtual Link to be provided.