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Wisconsin Real Estate and Economic Outlook Conference

Friday October 13, 2023 | 8:30am 3:00pm

Connecting the Dots- Aligning Housing Supply with Demand

For decades, new housing production has lagged behind household growth in the United States, leading to an acute shortage of affordable homes. The housing supply challenge is so profound that businesses of all sizes increasingly cite housing unaffordability as a primary barrier to attracting, retaining, and developing diverse and productive workforces. In addition, millions of low- and moderate-income families pay unsustainable rents while millions more can’t afford to buy their first home.

There is no single solution to align housing supply with demand and alleviating the problem requires a comprehensive, all-in approach from the private sector, local, state and federal governments, community members and nonprofits.  Our expert presenters and panelists from industry, government and academia will share share ideas, best practices, and innovative yet practical solutions that are working in our communities today. You will take away ideas and strategies to help you, your organization, and community to better align housing supply and demand.

Connect and Learn!

Join us and you’ll have the opportunity to network with a diverse and passionate group of 150+ housing, banking, real estate, government and non-profit professionals to . You’ll hear from a range of experts — from the public and private sectors, government and business and academia — who are on the front lines of housing market research, policy and practice. We invite you to join our conversation!


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8:30 – 9:00 a.m.Continental Breakfast and Registration
9:00 – 9:10 a.m.Welcome and Introductions:
Mark Eppli, Director, Graaskamp Center
9:10 – 10:00 a.m.Keynote:  Economic and Housing Outlook for 2024 and Beyond: 
Selma Hepp, Chief Economist, CoreLogic

Learn about the latest cutting-edge macroeconomic and housing outlook trends, including the latest data on housing prices, interest rates, inflation, affordability and supply.
10:00 – 11:15 a.m.Panel 1: Clearing the Way to Increasing Housing Supply
Diagnosing the housing shortage is simple enough, but fixing it is anything but straightforward. New housing developments require planning and approvals, a process often measured in years, and existing homeowners are reliably resistant to new housing developments.

This panel will discuss the extent and role of local regulation in the production of housing. Panelists will also explore the challenge of balancing citizen input with the need to accelerate housing production. You’ll hear ideas that are innovative, ambitious, and actionable — for example, learn how the City of Eau Claire is working to rewrite zoning regulations to improve housing supply and economic development.

Moderator: Jerry Deschane, Executive Director, League of Wisconsin Municipalities
Emily Berge, President, Eau Claire City Council
Tom Larson, Executive Vice President of Legal and Public Affairs, Wisconsin Realtors Association
Josh Schoemann, County Executive, Washington County
11:15 – 11:30 a.m.Networking Break 
11:30 a.m. – 12:30 p.m.Keynote: Advancing Innovative Solutions to Increase Affordable Housing Supply
Elmer Moore, CEO, WHEDA

Not one solution, but a number of solutions are emerging, with a great deal of energy and creativity at the local and regional levels. Based on the innovation underway at WHEDA and other organizations, Elmer Moore will highlight innovative paths that will help us move towards increasing housing supply and affordability.
12:30 – 1:20 pmLunch
1:30 – 2:45 p.m.Panel 2:  It Takes a Village to Build a House
Many small/medium towns and rural areas have been intensely impacted by a widespread lack of affordable housing. In many communities, there is so little available housing that nurses, factory workers, managers, and others are turning down job offers to relocate because they can’t find houses or apartments in these communities. In turn, economic development can’t thrive and opportunities are missed.

What resources are needed to address these challenging issues? How can communities jump-start housing development to improve economic development? From improving access to financing options to improving public housing resources, panelists will discuss policies and programs that are being implemented to increase supply.

Moderator: Anne Neujahr Morrison, Principal, New Yea2r Investments
Kaba Bah, Real Estate Entrepreneur and Research Scientist, Space Science & Engineering Center, University of Wisconsin-Madison
Brian Doudna, Executive Director, Sheboygan County Economic Development Corporation
Bill Esbeck, Executive Director, Wisconsin Telecommunications Association
Katie Naftzger, Community Investment Officer, Senior Vice President, Federal Home Loan Bank of Chicago
2:45 – 3:00 p.m.Wrap-up and Adjourn
Mark Eppli
, Director, Graaskamp Center

Four Ways to Register

  1. Call: 1-800-348-8964 or 608-262-2451
  2. Register online »
  3. FAX: 1-800-741-7416
  4. Mail completed registration form to:
    The Pyle Center
    Registration Office
    702 Langdon Street
    Madison, WI 53706-1487

Registration Fee:
for government/non-profit and WREAA attendees
$175 for corporate attendees

In-person fee includes conference materials, continental breakfast, lunch, and refreshments. The program includes two virtual keynotes broadcast at the conference and two in-person panels. 

We are grateful for the support of our conference sponsors whose contributions help to keep registration fees low, allowing non-profit and government professionals to attend this important forum.

Registration Deadline: Monday, October 2.  Call (608) 250-6401 for availability after this date. No refunds after October 2 but substitutions are allowed.

Cancellation Policy: Cancellations made before Monday, October 2, will receive a full refund; those made on or after October 2 are subject to the full registration fee. Substitutions may be made at any time.

Questions: If you have any questions, please contact Lee Gottschalk at or 608-250-6401. If you have a disability and desire accommodations, please advise us when you register. Requests will be kept confidential.

Thank You to Our Conference Sponsors and Partners

Keynote Presenters

Selma Hepp

Selma Hepp

Chief Economist, Core Logic
Keynote 1: The Macroeconomic and Housing Outlook for 2023 and Beyond

Selma Hepp is the Chief Economist for CoreLogic, America’s largest provider of advanced property and ownership information, analytics and data-enabled services. Selma leads the economics team, which is responsible for analyzing, interpreting and forecasting housing and economic trends in real estate, mortgage and insurance.

Prior to joining CoreLogic in 2020, Selma was Chief Economist and Vice President of Business Intelligence for Pacific Union International, later acquired by Compass, where she oversaw the vital economic and technology intelligence to drive the expanding brokerage’s success.

Elmer Moore

Elmer Moore

Keynote 2: Connecting Supply and Demand: Wisconsin’s Housing Agency on Solutions and Public-Private Collaborations

Elmer Moore, Jr. was appointed by Gov. Evers in April 2022. Mr. Moore previously served as the executive director of Scale Up Milwaukee for the Greater Milwaukee Committee. He has a proven track record in creating public-private partnerships and innovative programs that support business development and job creation resulting in over 1,400 jobs created for more than 200 Wisconsin organizations and securing more than $60 million in new capital investments. He has also secured national foundation funding that provides programming for entrepreneurship growth and resources to address the racial wealth gap.

Presenters and Moderators

Emily Berge

President, Eau Claire City Council

Kaba Bah

Real Estate Entrepreneur and Research Scientist, Space Science & Engineering Center, University of Wisconsin-Madison

Jerry Deschane

Executive Director, League of Wisconsin Municipalities

Brian Doudna, Executive Director

Sheboygan County Economic Development Corporation

Bill Esbeck

Executive Director, Wisconsin Telecommunications Association

Tom Larson

Executive Vice President of Legal and Public Affairs, Wisconsin Realtors Association

Anne Neujahr Morrison

Principal, New Yea2r Investments

Josh Schoemann

County Executive, Washington County

Location and Lodging

Fluno Center
601 University Avenue
Madison, WI 53708

Hotel accommodations

A block of rooms is reserved at the Fluno Center at $131 per night for the evening of October 12. Contact the Fluno Center directly at 608-441-7117 or 887-773-5866 to reserve your room. Be sure to mention that you are attending the Wisconsin Real Estate and Economic Outlook Conference. 

Parking, Travel and Directions

The closest parking ramp (very close to the Fluno Center) is the Francis Street Parking Ramp (Lot 46), located between University Avenue and State Street. Parking is a maximum rate of $15/day. Public parking is also available at the nearby Lake Street ramp. The Fluno Center parking ramp (Lot 83) may not be available this year so we will provide an update in the final confirmation email sent the week of the conference. Campus parking link: PARKING

We encourage you to arrive early to allow plenty of time to park as there may be construction and lots can fill quickly.

There are also other public lots nearby. View additional information on getting to the Fluno Center by plane, car, or bus.

Sponsorship Opportunities

If you are interested in becoming a sponsor, please complete this form and return it to us by Monday, October 2, 2023. Sponsorship payments may also be made online, using this secure link. (Select Wisconsin Real Estate & Economic Outlook Conference for the Conference/Event Name, and enter 01 for the Reservation Number in the payment form.)  You will receive complimentary registrations for the conference, as well as extensive brand outreach for your company through our social media channels, website and recognition at the conference.

Why should you join us as a sponsor?

  • Visibility and Exposure:  Build valuable name recognition for your company by supporting a high-profile conference on critical real estate, housing, and community development issues. Your organization will receive extensive brand outreach throughout the conference marketing campaign -online and in the printed materials via multiple media outlets. 
  • Direct Access to the Wisconsin Housing, Real Estate and Banking Community:  Network with a wide variety of professionals and policymakers interested in the issues and opportunities presented by the real estate and housing markets. Attendees include real estate and finance professionals, non-profit groups, government and service agencies, and developers. We expect a capacity crowd at 150 professionals. 
  • Inspiring Knowledge and Expertise for You and Your Clients:  Invest in your community and support critical housing and economic development issues by helping us keep the registration fee low so non-profit and government professionals can afford to attend this important forum. 
  • Competitive Edge: Take advantage of a unique opportunity to broaden your competitive edge by improving your company’s image, prestige, and credibility by supporting a world-class conference and the University of Wisconsin-Madison Graaskamp Center for Real Estate, the global leader in real estate education.

Sponsorship Levels

  • Event Sponsor Options:
    Continental breakfast: $1,000
    Refreshment break: 1,000
    Luncheon: $2,000
    Pre-Conference Dinner – invite only: $2,500 (presenters, faculty and invited guests)
  • General sponsorship levels: 
    – Lead: $7,500
    – Platinum:  $5,000
    – Gold: $2,500
    – Silver: $1,000
    – Bronze: $500

If you have questions, please contact Genie Trewyn at 609-263-3459 or

601 University Avenue
Madison, WI 53715 United States
(877) 773-5866
View Venue Website