For decades, new housing production has lagged behind household growth in the United States, leading to an acute shortage of affordable homes. The housing supply challenge is so profound that businesses of all sizes increasingly cite housing unaffordability as a primary barrier to attracting, retaining, and developing diverse and productive workforces. In addition, millions of low- and moderate-income families pay unsustainable rents while millions more can’t afford to buy their first home.
There is no single solution to align housing supply with demand and alleviating the problem requires a comprehensive, all-in approach from the private sector, local, state and federal governments, community members and nonprofits. Our expert presenters and panelists from industry, government and academia will share share ideas, best practices, and innovative yet practical solutions that are working in our communities today. You will take away ideas and strategies to help you, your organization, and community to better align housing supply and demand.
Connect and Learn!
Join us and you’ll have the opportunity to network with a diverse and passionate group of 150+ housing, banking, real estate, government and non-profit professionals to . You’ll hear from a range of experts — from the public and private sectors, government and business and academia — who are on the front lines of housing market research, policy and practice. We invite you to join our conversation!
8:30 – 9:00 a.m. | Continental Breakfast and Registration |
9:00 – 9:10 a.m. | Welcome and Introductions: Mark Eppli, Director, Graaskamp Center |
9:10 – 10:00 a.m. | Keynote: Economic and Housing Outlook for 2024 and Beyond: Selma Hepp, Chief Economist, CoreLogic Learn about the latest cutting-edge macroeconomic and housing outlook trends, including the latest data on housing prices, interest rates, inflation, affordability and supply. |
10:00 – 11:15 a.m. | Panel 1: Clearing the Way to Increasing Housing Supply Diagnosing the housing shortage is simple enough, but fixing it is anything but straightforward. New housing developments require planning and approvals, a process often measured in years, and existing homeowners are reliably resistant to new housing developments. This panel will discuss the extent and role of local regulation in the production of housing. Panelists will also explore the challenge of balancing citizen input with the need to accelerate housing production. You’ll hear ideas that are innovative, ambitious, and actionable — for example, learn how the City of Eau Claire is working to rewrite zoning regulations to improve housing supply and economic development. Moderator: Jerry Deschane, Executive Director, League of Wisconsin Municipalities Panelists: Emily Berge, President, Eau Claire City Council Tom Larson, Executive Vice President of Legal and Public Affairs, Wisconsin Realtors Association Josh Schoemann, County Executive, Washington County |
11:15 – 11:30 a.m. | Networking Break |
11:30 a.m. – 12:30 p.m. | Keynote: Advancing Innovative Solutions to Increase Affordable Housing Supply Elmer Moore, CEO, WHEDA Not one solution, but a number of solutions are emerging, with a great deal of energy and creativity at the local and regional levels. Based on the innovation underway at WHEDA and other organizations, Elmer Moore will highlight innovative paths that will help us move towards increasing housing supply and affordability. |
12:30 – 1:20 pm | Lunch |
1:30 – 2:45 p.m. | Panel 2: It Takes a Village to Build a House Many small/medium towns and rural areas have been intensely impacted by a widespread lack of affordable housing. In many communities, there is so little available housing that nurses, factory workers, managers, and others are turning down job offers to relocate because they can’t find houses or apartments in these communities. In turn, economic development can’t thrive and opportunities are missed. What resources are needed to address these challenging issues? How can communities jump-start housing development to improve economic development? From improving access to financing options to improving public housing resources, panelists will discuss policies and programs that are being implemented to increase supply. Moderator: Anne Neujahr Morrison, Principal, New Yea2r Investments Panelists: Kaba Bah, Real Estate Entrepreneur and Research Scientist, Space Science & Engineering Center, University of Wisconsin-Madison Brian Doudna, Executive Director, Sheboygan County Economic Development Corporation Bill Esbeck, Executive Director, Wisconsin Telecommunications Association Katie Naftzger, Community Investment Officer, Senior Vice President, Federal Home Loan Bank of Chicago |
2:45 – 3:00 p.m. | Wrap-up and Adjourn Mark Eppli, Director, Graaskamp Center |
Registration Fee:
$135 for government/non-profit and WREAA attendees
$175 for corporate attendees
In-person fee includes conference materials, continental breakfast, lunch, and refreshments. The program includes two virtual keynotes broadcast at the conference and two in-person panels.
We are grateful for the support of our conference sponsors whose contributions help to keep registration fees low, allowing non-profit and government professionals to attend this important forum.
Registration Deadline: Monday, October 2. Call (608) 250-6401 for availability after this date. No refunds after October 2 but substitutions are allowed.
Cancellation Policy: Cancellations made before Monday, October 2, will receive a full refund; those made on or after October 2 are subject to the full registration fee. Substitutions may be made at any time.
Questions: If you have any questions, please contact Lee Gottschalk at lee.gottschalk@wisc.edu or 608-250-6401. If you have a disability and desire accommodations, please advise us when you register. Requests will be kept confidential.
Selma Hepp is the Chief Economist for CoreLogic, America’s largest provider of advanced property and ownership information, analytics and data-enabled services. Selma leads the economics team, which is responsible for analyzing, interpreting and forecasting housing and economic trends in real estate, mortgage and insurance.
Prior to joining CoreLogic in 2020, Selma was Chief Economist and Vice President of Business Intelligence for Pacific Union International, later acquired by Compass, where she oversaw the vital economic and technology intelligence to drive the expanding brokerage’s success.
Elmer Moore, Jr. was appointed by Gov. Evers in April 2022. Mr. Moore previously served as the executive director of Scale Up Milwaukee for the Greater Milwaukee Committee. He has a proven track record in creating public-private partnerships and innovative programs that support business development and job creation resulting in over 1,400 jobs created for more than 200 Wisconsin organizations and securing more than $60 million in new capital investments. He has also secured national foundation funding that provides programming for entrepreneurship growth and resources to address the racial wealth gap.
Fluno Center
601 University Avenue
Madison, WI 53708
608-441-7117
887-773-5866
A block of rooms is reserved at the Fluno Center at $131 per night for the evening of October 12. Contact the Fluno Center directly at 608-441-7117 or 887-773-5866 to reserve your room. Be sure to mention that you are attending the Wisconsin Real Estate and Economic Outlook Conference.
The closest parking ramp (very close to the Fluno Center) is the Francis Street Parking Ramp (Lot 46), located between University Avenue and State Street. Parking is a maximum rate of $15/day. Public parking is also available at the nearby Lake Street ramp. The Fluno Center parking ramp (Lot 83) may not be available this year so we will provide an update in the final confirmation email sent the week of the conference. Campus parking link: PARKING
We encourage you to arrive early to allow plenty of time to park as there may be construction and lots can fill quickly.
There are also other public lots nearby. View additional information on getting to the Fluno Center by plane, car, or bus.
If you are interested in becoming a sponsor, please complete this form and return it to us by Monday, October 2, 2023. Sponsorship payments may also be made online, using this secure link. (Select Wisconsin Real Estate & Economic Outlook Conference for the Conference/Event Name, and enter 01 for the Reservation Number in the payment form.) You will receive complimentary registrations for the conference, as well as extensive brand outreach for your company through our social media channels, website and recognition at the conference.
If you have questions, please contact Genie Trewyn at 609-263-3459 or genie.trewyn@wisc.edu.