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Stories, insights, and thought leadership from the Wisconsin School of Business

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Employing Agile Project Management, WSB Class Builds a Dream Village for a Wisconsin Icon

125 Things to Love About WSB; animation of Grainger Hall and lots of people doing different activities
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Alumni in Action
Business Badgers Share What They Love About WSB
Professor Tarun Kushwaha presents in a Grainger classroom during international week
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School News
WSB Celebrates Global Learning Experiences with First-Ever International Education Week
Lynn Girotto and Cynthia Chu talk about the CMO/CFO partnership at WSB's 2024 Marketing Summit
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Alumni in Action
A Profitable Partnership: Badger Executives Talk About Cultivating a Strong CFO/CMO Relationship

Recent Sightings

Two students in suits standing in front of wall featuring large them and other notable students and faculty
women speaking at table
Page Moreau presenting behind podium in front of a seated audience.

Top left: Laomani Sisongkham (BBA ’25) and Ayo Kolawole (BBA ’25), right, pose in front of Multicultural Spotlight Wall Unveiling. Bottom Left: Kathyrn Kvas (BBA ’16)  talks to students at the Pre-College Girls Exploring Business. Right: Associate Dean Page Moreau addresses the audience at AI Day.

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@wisconsinschoolofbusiness

ICYMI—Big moves for #AIinBusiness are happening at...

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ICYMI—Big moves for #AIinBusiness are happening at WSB! The Wisconsin School of Business is investing in the future with a new AI Hub for Business, led by former Google leader Matt Seitz. The goal? Help students and industry navigate the AI revolution together. In the classroom, AI tools aren’t banned—they’re embraced. “This is a transformative opportunity,” says lecturer Katie Gaertner. “Our students need to know this tech before they enter the workforce.” Want to be a part of the future of the@wsbaihub? Follow to stay up to date! Link in bio to learn more! #AIinJuly #AIHub #FutureReady #HigherEd #ArtificialIntelligence

💸 AI is changing the face of finance—and the...

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💸 AI is changing the face of finance—and the skills needed to succeed in it. In the first episode of UnSupervised, finance professor Erik Mayer explains how AI is transforming everything from credit scoring to fraud detection—and making financial services more accessible. 🔍 AI-powered tools are helping: • Expand access to credit • Detect fraud in real time • Democratize wealth management 📈 But what does this mean for future finance professionals? Erik says the most in-demand skills will be: • Strategic thinking • Problem solving • AI fluency • Communication & collaboration 🎧 Listen to the full episode—link in bio. #AIinJuly #UnSupervised #AIinFinance #FutureOfWork

📣 WSB research featured in @Forbes!

How...

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📣 WSB research featured in @Forbes! How much can an audit report really tell you about a company’s tax strategy? Turns out—a lot. New research co-authored by accounting professor Dan Lynch shows that when auditors flag tax issues in reports, it can change how investors and companies behave. 📊 The study looked at thousands of UK companies and found that these tax disclosures may influence how transparent companies are—and even what services they buy from their auditors. 📖 Read more in Forbes → Link in bio. #WSBResearch #TaxTransparency #AuditInsights #AccountingMatters #FacultyInsights
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Update Magazine

Cover for the Spring/Summerer 2025 issue of Update Magazine, featuring Zena Stephens Joy

Spring/Summer 2025

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