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Alumni in Action

Business Casual: January 2023

An informal but informative newsletter for WSB alumni and friends

By Wisconsin School of Business

January 23, 2023

cover of Update magazine featuring Lindsey Uselding
The latest issue of Update magazine has officially hit the mailboxes of alumni all over the country. The cover story spotlights new HGTV star Lindsey Uselding (BBA '02) and other leaders making their mark in the business world. Photo by Paul L. Newby II

The Briefing

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Expanding access to entrepreneurship
Entrepreneurship is being introduced to 8,000 incoming UW–Madison students—before they’ve even set foot in their first college class—thanks to a philanthropic boost to the Entrepreneurship Science Lab. Founded by WSB’s Jon Eckhardt, the lab is now initiating new projects to increase the prevalence and inclusiveness of student entrepreneurship on campus.  

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MBA students curate art exhibit for WSB’s Multicultural Center
WSB’s Multicultural Center is now home to a dozen new pieces of thought-provoking artwork thanks to an exhibit curated by four Wisconsin MBA students. Inspired by a sustainability contest, the exhibit displays art created by 11 UW–Madison students and evokes themes of community, identity, celebration, interconnection, and individual artist experience. 

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Increasing the odds of startup survival
Startup survival is the goal of every entrepreneur looking to make their mark in the business world. A study conducted by WSB’s Florence Honoré looks at how founders’ experience can determine a startup’s fate. “Founders who can combine a variety of prior experiences with a shared experience from the same previous employer will see their startup survive longer,” says Honoré.

The Ticker

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Back to School

Read any good books lately?

UW–Madison’s Go Big Read program is asking for your help to select a book for its 2023-24 shared reading experience. Designed to engage the campus community and bridge learning experiences, the program is looking for book suggestions that adhere to the following guidelines:

  • Be readable, relevant, engaging, and well-written
  • Appeal to people with diverse backgrounds and experiences
  • Encompass sufficient depth and scope to generate discussions from different points of view
  • Be conducive to teaching and learning, and offer opportunities for integration into academic programs
  • Lend itself to a variety of activities and programming

Will your book suggestion be the next Go Big Read? Submit a recommendation now! And if you need some inspiration, check out WSB’s recent virtual event, The Business of Books, where two Badger alums discuss their experiences working in the publishing and bookselling industries. 

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Tip Sheet

New Year’s resolutions: Business edition

Happy new year, Business Badgers! With a new year comes new opportunities for personal and professional growth. As 2023 gets underway, WSB offers you some business-themed goals and specific tips to kickstart your career advancement and help you grow as a professional.

Resolution: Improve Employee Motivation and Engagement

  • Ask employees for their feedback
  • Engage employees in setting individual and company goals
  • Learn what makes each employee tick

Resolution: Boost Your Strategic Mindset

  • Know the difference between strategy and tactics: Strategy is your plan, tactics are your actions
  • Ask yourself: As an organization, where are we now? Where do we want to be? And how will we get there?
  • Have short, strategic planning meetings on a regular basis

Resolution: Develop Executive Presence

  • Practice active listening, making eye contact when speaking with others, and using positive body language to improve communication
  • Clearly define problems before you try to solve them
  • Act with emotional intelligence by recognizing the role your emotions play in your relationship with others

These resources are part of WSB’s EdgeUp professional development webinar series for alumni.

Alumni Opportunities

February: The Business of Wine

Professional Development Program: Executive Development for the C-Suite

Volunteer: Check out the various volunteer opportunities available for WSB alumni looking to create a positive impact on the Business Badger community

Past Events: Watch previous EdgeUp webinars, Badger Executive Talks, or The Business of… events

Class Notes: Tell us what’s new in your life! Submit a Class Note to share with your fellow Business Badgers

About Business Casual

Every other month, alumni and friends of the Wisconsin School of Business will receive insider updates with news about our alumni, faculty, students, and programs. If you want to share Business Casual with friends, they can sign up at

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