The Wisconsin School of Business recently welcomed Reuters tech reporter Deepa Seetharaman as its 2025 Business Journalist in Residence (BJIR). Based out of San Francisco, Seetharaman is a recipient of some of journalism’s most prestigious honors, including the George Polk Award for Business Reporting and the Gerald Loeb Award in Beat Reporting. Her work explores tech giants like OpenAI and Meta, and examines the relationships between AI, business, and society.
During her week with WSB, Seetharaman connected with faculty, staff, and students through marquee events and informal opportunities for exchange and discussion.
Seetharaman led a public panel discussion, “AI: Beyond the Headlines,” with WSB faculty experts on how AI is currently being implemented in business and in the classroom, as well as its potential long-term effects and implications. Experts included Matt Seitz, director of WSB’s AI Hub for Business; Dan Olszewski, Goldberg Family Director of the Weinert Center for Entrepreneurship; and faculty members Ishita Chakraborty, Thomas and Charlene Landsberg Smith Faculty Fellow and assistant professor of marketing, and Dani Bauer, senior associate dean for programs.
Seetharaman moderated a second public event, “Positioning Your Expertise: A Conversation on Media Strategy,” designed to familiarize faculty with media engagement and to help them position their research effectively with journalists and media outlets. She also met with WSB’s new AI student organization and the school’s RISE-AI faculty, as well as one-on-one with business faculty to talk about their specific avenues of research. In addition, she visited several classrooms.
Beyond WSB, Seetharaman visited faculty and students at the University of Wisconsin–Madison’s School of Journalism and Mass Communication, the College of Letters and Science’s new Center for Humanistic Inquiry into AI and Uncertainty, and the La Follette School of Public Affairs.
Founded in 1989, WSB’s BJIR program has brought in journalists of national stature to meet with the Business Badger community, share expertise, and connect with renowned faculty on the latest research and educational trends. WSB previously hosted journalists from USA Today, Forbes, Marketplace Morning Report, NPR, The Washington Post, and The Wall Street Journal. BJIR is part of the University of Wisconsin–Madison’s longstanding Journalist in Residence Program.
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