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Update | Fall/Winter 2021

Brand Campaign Promotes a New Type of Business Leader

It’s time to make our story known. To share our refreshed brand, WSB is launching the “Trusted to Lead” campaign.

The multichannel brand campaign celebrates a different way of doing business through the stories of alumni who have defined their own paths in business. They are innovators within some of the most recognized brands and entrepreneurs on a mission to disrupt industries—all driven to have an impact far beyond themselves.

The campaign, targeted primarily toward prospective business students, will deploy video as the primary tactic, supported by display and native ad placements, content marketing, and social media.

We’re giving our alumni a sneak peek into the campaign with these behind-the-scenes photos of some of the featured Business Badgers. Watch for the full campaign to unfold in early 2022.

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