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Update | Fall/Winter 2021

A New Take on the Wisconsin School of Business Brand

You may have noticed that this publication looks a bit different. We recently refreshed the Wisconsin School of Business brand. It’s given us a new look, but more than that, a redefined story.

Sure, our brand comes to life in this redesigned magazine and on our new website, but it’s also evident in our classrooms, character, culture, and community.

Below is our new brand anthem—a testament to the students, faculty, staff, and alumni who are the Wisconsin School of Business. And also in this issue is a sneak peek of our forthcoming brand campaign.

Brand Anthem

Together forward.

Trusted to lead.

In an ever-shifting world, there’s something uniquely consistent in the Wisconsin way, something that influences people’s lives beyond the boundaries of the classroom. Something that transcends boundaries, that binds us together. Something deeper than a one-size-fits-all education.

Maybe it’s the blend of our Midwestern humility and global influence. Maybe it’s the way we can tell each student, “We see you.” Or maybe it’s our unwavering commitment to move forward, together.

We are the team member everyone seeks out. You know, the one who is dependable, who delivers. The one who surpasses expectations, the unrelenting seeker of a better path forward.

We believe in empowering people of all backgrounds to thrive in business and make businesses thrive.

We choose collaboration over competition. But don’t let that fool you. That is exactly why our teams succeed.

We’ve heard some are surprised by our big ideas, tenacity, and commitment. We’re not. Business Badgers have been impacting the world of business for more than 100 years. In a time when the stakes have never been higher, we are trusted to deliver, trusted to lead.