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Wisconsin School of Business | Trusted to Lead When There is No Blueprint | UW–Madison

Midwest Values. Global Influence.

Forward-thinking academics at a world-renowned university.

9
best public undergraduate business program
U.S. News & World Report, 2025
12
best public university
U.S. News & World Report, 2024
21
best public full-time MBA program
U.S. News & World Report, 2024
15
best public part-time MBA program
U.S. News & World Report, 2024
8
MS in Business Analytics program in the U.S.
— QS World University Rankings, 2023
13
public executive MBA program
— The Economist, 2020
From top left corner to bottom right corner: Shasparay Irvin, Charlie Forbes, Yueran Zhao, CJ Wilderson, Riyana Chawla, Olivia Asare, Simone Blint-Bruni, and Avi Gomez

There’s No One Path Into Business

Our students are pursuing visions of a healthier, more sustainable, and more equitable world. Trusted to lead, they’re broadening the scope of what’s possible in business.

See their stories

Inclusion, empathy, and collaboration drive us forward

Read about diversity at WSB

A new kind of leader through entrepreneurship and innovation

See our big ideas

World-Class Faculty Powering New Business Insights

Chia-Jung Tsay studies psychological forces that affect decision-making. She explores the roles of perception, expertise, and biases.

Bob Batt investigates how to improve service operations in emergency departments. With an engineering background and business lens, he works to create a better patient experience.

Aziza Jones (BBA ’13) researches how marketing can be used as platform for progress. Her work is at the intersection of branding, community, privacy, and decision-making.

Stav Atir studies how people evaluate—and misevaluate—their own expertise, as well as how these evaluations impact decision-making.

Fabio Gaertner researches how tax policy can be leveraged to move financial systems forward.

Chris Timmins seeks ways to help society achieve greater environmental justice. He works in areas including urban and environmental economics, industrial organization, and development.

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See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

See why more than 45,000 alumni chose Madison as an incubator for their business careers.

Explore Madison

Catch up with students, faculty, and alumni

@wisconsinschoolofbusiness

Marketing is more than ads—it’s about the choices you make. 💡✨ Every time you buy from a brand that supports a cause or lifts up a community, you’re speaking without saying a word.

Professor Aziza Jones studies how consumers like you use your purchases to show what you care about. Her research helps brands understand these choices and join you in creating a more inclusive and equitable world. 🌍💪

See more at the link in bio! 

#TrustedToLead
Taxes are everywhere… and they affect more than you think!

	•	🛒 Buying groceries? Taxes.
	•	🏡 Moving states? Taxes.
	•	💰 Your paycheck? Taxes.

But don’t stress! Through his research, Fabio Gaertner, professor of accounting at the Wisconsin School of Business, is here to break it down and help:

📊 Find hidden opportunities in the tax system.

 💸 Build wealth and reduce debt.

 📈 Boost economic growth—for everyone.

See how Gaertner is moving financial systems forward. #TrustedToLead