While the Graduate Marketing Network (GMN) held many events throughout the last two semesters, one event I thought was particularly engaging was the Super Bowl Ad Review. One week after the Super Bowl, the GMN teamed up with TAPS (Thursday After Professional Studies) to put on the Super Bowl Ad Review. This event was open to students of all specializations and consisted of watching ads from the Super Bowl and answering trivia questions about them.
Admittedly, I was worried the trivia questions would be too marketing centric. However, I think the GMN did a great job of creating both interesting and light-hearted questions. For instance, this years’ Super Bowl had an advertisement for Cheetos that featured Mila Kunis, Ashton Kutcher, and singer Shaggy. The ad parodied the song “Wasn’t Me” by Shaggy.
The ad was played in the zoom call and before trivia questions were asked, attendees were given a minute to give their initial reactions. Did people like it? Who did they think this ad was targeted to? How much do you think it cost? It was a cool opportunity to hear opinions of people from other specializations and cultures. After a brief discussion, attendees were asked a trivia question. In this instance it was, “How were Flamin’ Hot Cheetos were invented? (Spoiler: a janitor came up with the idea).
In the end there were around 25 questions and a lot of cool takeaways, including that the original mascot of Cheetos was not a tiger, but a mouse. Oh, and there were Amazon gift cards up for grabs to the top two finishers.
Overall, I would say this is a must-attend for future students. Very engaging, insightful, and a great opportunity to banter nonsensically with classmates.