Friday, October 11 * 8:30 am – 3:15 pm * Fluno Center * Madison, WI
For decades, new housing production has lagged behind household growth in the United States, leading to an acute shortage of affordable homes. The housing supply challenge is so profound that businesses of all sizes increasingly cite housing unaffordability as a primary barrier to attracting, retaining, and developing diverse and productive workforces. In addition, millions of low- and moderate-income families pay unsustainable rents while millions more can’t afford to buy their first home.
There is no single solution to align housing supply with demand. Alleviating the problem requires a comprehensive, all-in approach from the private sector, local, state and federal governments, community members and nonprofits. Our expert presenters and panelists from industry, government and academia will share share ideas, best practices, and innovative yet practical solutions that are working in our communities today. You will take away ideas and strategies to help you, your organization, and community to better align housing supply and demand.
Join Us!
- Learn from a range of experts — from the public and private sectors, from government and business and from academia — who are on the front lines of housing market research, policy and practice.
- Explore these questions and identify programs and solutions.
- Join us and you’ll have the opportunity to network with a diverse and passionate group of 150+ housing, banking, real estate, government and non-profit professionals to share ideas and best practices
Keynote and Featured Presenters
Sam Khater, Keynote Presenter
Sam Khater is Vice President, Chief Economist and head of Freddie Mac’s Economic & Housing Research department. In this position, Khater is responsible for research, analysis and forecasts of the macroeconomy with a special focus on housing and mortgage markets.
Vincent Reina, Keynote Presenter
Former Senior Advisor for Housing and Urban Policy in the White House Domestic Policy Council
Vincent Reina is an associate professor in the Department of City and Regional Planning at the University of Pennsylvania, and the Founder and Faculty Director of the Housing Initiative at Penn. Reina is a Stoneleigh Foundation Fellow as well as the Editor in Chief of the journal Housing Policy Debate.
Elmer Moore, Featured Presenter
Presenters and Moderators
- Alan Christianson, Administrator, City of Ladysmith
- Steve DeCleene, President, Neumann Companies
- Marrissa Downs, Principal, Mosaic Property Ventures
- Daniel Ertl, Director of Community Development, City of Brookfield
- Sam Khater, Vice President and Chief Economist, Freddie Mac
- Adam Templer, Vice President of Development, Bear Development
- Elmer Moore, President, Wisconsin Housing and Economic Development Authority
- Robert Proctor, Partner, Axley Brynelson, LLP
- Deb Reinbold, President, Thrive Economic Development
- Josh Schoemann, County Executive, Washington County
- Nicole Solheim, Vice President of Development, Cinnaire
- Christopher Timmins, Gary J. Gorman Affordable Housing Professor, Real Estate and Urban Land Economics, University of Wisconsin – Madison
Agenda
Time | Session |
|---|---|
| 8:30 – 9:00 a.m. | Continental Breakfast and Registration |
| 9:00 – 9:10 a.m. | Welcome and Introductions: Christopher Timmins, Gary J. Gorman Affordable Housing Professor, Real Estate and Urban Land Economics, University of Wisconsin – Madison |
| 9:10 – 10:00 a.m. | Keynote 1: The 2025 Economic and Housing Outlook Presenter: Sam Khater, VP and Chief Economist, Freddie Mac |
| 10:00 – 11:15 a.m. | Panel 1: Capital Market Strategies in Affordable Housing that Work The affordable housing “capital stack” has become increasingly complex given recent construction cost and interest rate increases. Whether you are a for-profit or nonprofit affordable housing developer funding new development or rehab development opportunities, finding the debt, equity, and other sources of capital to fund an opportunity has become more challenging. Using recently completed developments, developers and municipal leaders will reveal how to get affordable housing projects across the funding finish line. Moderator: Deb Reinbold, President, Thrive Economic Development Panelists: Adam Templer, Vice President of Development, Bear Development Steve DeCleene, President, Neumann Companies Daniel Ertl, Director of Community Development, City of Brookfield Robert Proctor, Partner, Axley Brynelson, LLP |
| 11:15 – 11:30 a.m. | Networking Break |
| 11:30 – 12:30 pm | Keynote 2: Can We Solve the Housing Crisis? Vincent Reina, Associate Professor, University of Pennsylvania and Former Senior Advisor for Housing and Urban Policy in the White House Domestic Policy Council |
| 12:30 – 1:20 pm | Lunch |
| 1:30 – 2:00 p.m. | Update on WHEDA’s Affordable Housing Initiatives Elmer Moore, President, Wisconsin Housing and Economic Development Authority |
| 2:00 – 3:15 pm | Panel 2: Innovative Housing Solutions for Wisconsin’s Cities, Towns, and Rural Areas A lack of available housing, especially affordable housing, is a challenge facing communities across our state. Learn about the creative and resourceful measures local governments are taking to partner with developers to address the housing shortage. Hear from a city administrator of a small town, a county executive, a non-profit developer and a for profit developer to learn about how they are getting it done. Moderator: Nicole Solheim, Vice President of Development, Cinnaire Panelists: Marissa Downs, Principal, Mosaic Property Ventures Alan Christianson, Administrator, City of Ladysmith Josh Schoemann, Washington County Executive |
| 3:15 p.m. | Wrap-up and Adjourn |
Thank You to Our Conference Sponsors and Partners
- Federal Home Loan Bank of Chicago
- Old National Bank
- Steve Brown Apartments
- Cinnaire
- Summit Credit Union
- First Weber
- Wisconsin REALTORS® Association
- Madison Development Corporation
- Stark Company Realtors
- Wisconsin Housing and Economic Development Authority (WHEDA)
- State of Wisconsin Division of Energy, Housing and Community Resources
- SVA
- NCG Hospitality
- Lincoln Avenue Communities
- Wisconsin Bankers Association
- League of Wisconsin Municipalities
- Wisconsin REALTORS® Association
- Wisconsin Bankers Association
- League of Wisconsin Municipalities
In-Kind Sponsors
Registration Information
Four Ways to Register
1. CALL: 1-800-348-8964 or 608-262-2451
2. REGISTER ONLINE »
3. FAX: 1-800-741-7416
4. MAIL completed registration form to:
The Pyle Center
Registration Office
702 Langdon Street
Madison, WI 53706-1487
Registration Fees
$170 for government/non-profit and WREAA attendees
$200 for corporate attendees
In-person fee includes conference materials, continental breakfast, lunch, and refreshments. The program includes two virtual keynotes broadcast at the conference and two in-person panels.
We are grateful for the support of our conference sponsors whose contributions help to keep registration fees low, allowing non-profit and government professionals to attend this important forum.
Registration Deadline: Friday, October 4. Call (608) 250-6401 for availability after this date. No refunds after October 4 but substitutions are allowed.
Cancellation Policy: Cancellations made before Monday, October 2, will receive a full refund; those made on or after October 4 are subject to the full registration fee. Substitutions may be made at any time.
Questions: If you have any questions, please contact Lee Gottschalk at lee.gottschalk@wisc.edu or 608-265-2032. If you have a disability and desire accommodations, please advise us when you register. Requests will be kept confidential.
Location and Lodging
Fluno Center
601 University Avenue
Madison, WI 53708
608-441-7117
887-773-5866
Hotel accommodations
A block of rooms is reserved at the Fluno Center at $131 per night for the evening of October 12. Contact the Fluno Center directly at 608-441-7117 or 887-773-5866 to reserve your room. Be sure to mention that you are attending the Wisconsin Real Estate and Economic Outlook Conference.
Parking, Travel and Directions
A 290-stall parking facility (Lot 83) is conveniently located beneath the Fluno located at 314 N Frances St, Madison. The rate is $15 per day. We encourage you to arrive early the day of the conference, as there will be only one parking lot attendant on duty. There are also several public lots nearby. For additional information on getting to the Fluno Center by plane, car, or bus, please click here.
Sponsor Opportunities
If you are interested in becoming a sponsor, please complete this form and return it to us by Monday, September 30. Sponsorship payments may also be made online, using this secure link. (Select Wisconsin Real Estate & Economic Outlook Conference for the Conference/Event Name, and enter 01 for the Reservation Number in the payment form.) You will receive complimentary registrations for the conference, as well as extensive brand outreach for your company through our social media channels, website and recognition at the conference.
Why Should You Join Us as a Sponsor?
- Visibility and Exposure: Build valuable name recognition for your company by supporting a high-profile conference on critical real estate, housing, and community development issues. Your organization will receive extensive brand outreach throughout the conference marketing campaign -online and in the printed materials via multiple media outlets.
- Direct Access to the Wisconsin Housing, Real Estate and Banking Community: Network with a wide variety of professionals and policymakers interested in the issues and opportunities presented by the real estate and housing markets. Attendees include real estate and finance professionals, non-profit groups, government and service agencies, and developers. We expect a capacity crowd at 150 professionals.
- Inspiring Knowledge and Expertise for You and Your Clients: Invest in your community and support critical housing and economic development issues by helping us keep the registration fee low so non-profit and government professionals can afford to attend this important forum.
- Competitive Edge: Take advantage of a unique opportunity to broaden your competitive edge by improving your company’s image, prestige, and credibility by supporting a world-class conference and the University of Wisconsin-Madison Graaskamp Center for Real Estate, the global leader in real estate education.
Sponsor Levels
- LEAD PARTNER: $7,500 – 7 complimentary conference registrations; 3 invitations to the pre-conference dinner.
- PLATINUM: $5,000 – 5 complimentary conference registrations and 2 invitations to the pre-conference dinner.
- GOLD: $2,500 – 3 complimentary conference registrations and 1 invitation to the pre-conference dinner.
- SILVER LEVEL: $1,000 – 2 complimentary conference registrations
- BRONZE LEVEL: $500 – 1 complimentary conference registrations
Event Sponsorship Opportunities
PRE-CONFERENCE DINNER – $3,000 – 3 complimentary conference registrations and 2 invitations to the pre-conference dinner.
CONTINENTAL BREAKFAST – $1,500 – 2 complimentary registrations
REFRESHMENTS BREAKS – $1,000 – 2 complimentary registrations
LUNCHEON – $3,000 – 3 complimentary conference registrations and 2 invitations to the pre-conference dinner.