Skip to main content

Suyeon Jung

Suyeon Jung
PhD Student | Marketing
Marketing

Biography

Suyeon is a doctoral student in Marketing at the Wisconsin School of Business. Her research focuses on understanding the behaviors of consumers. Prior to joining the program, she received her bachelor’s degree in Global Business Administration from Sungkyunkwan University (SKKU) in Seoul, South Korea.

Research

Presentations

Association for Consumer Research (2020) Mere Exposure to Unhealthy Smell Demotivates Health Behavior

Association for Consumer Research (2019) When Helping Hurts: Receiving Help Toward the End (vs. Beginning) Undermines Psychological Ownership and Consumer Well-being

Teaching

Learning/Teaching Oriented Publications

Koo, M. & Jung, S. & Palmeira, M. & Kim, K. (2022). The Timing of Help: Receiving Help Toward the End (vs. Beginning) Undermines Psychological Ownership and Subjective Well-Being Journal of Personality and Social Psychology