Suyeon is a doctoral candidate in Marketing at the Wisconsin School of Business. Her research focuses on understanding the behaviors of consumers. Prior to joining the program, she received her bachelor’s degree in Global Business Administration from Sungkyunkwan University (SKKU) in Seoul, South Korea.
Selected Accepted Journal Articles
Koo, M. & Jung, S. & Palmeira, M. & Kim, K. (2022). The timing of help: Receiving help toward the end (vs. beginning) undermines psychological ownership and subjective well-being Journal of Personality and Social Psychology
SCP 2022 Conference (2022) Tracking Comfort with Interpersonal Touch Over Time: The Effect of #MeToo and COVID-19 on Preferences for Touch
ACR 2021 Conference (2021) Tracking Comfort with Interpersonal Touch Over Time: The Effect of #MeToo and COVID-19 on Preferences for Touch
ACR 2020 Conference (2020) Mere Exposure to Unhealthy Smell Demotivates Health Behavior
ACR 2019 Conference (2019) When Helping Hurts: Receiving Help Toward the End (vs. Beginning) Undermines Psychological Ownership and Consumer Well-being