About Suyeon
Suyeon is a doctoral candidate in Marketing on the Consumer Behavior track at the Wisconsin School of Business. Prior to joining the program, she earned her bachelor’s degree in Global Business Administration from Sungkyunkwan University (SKKU) in Seoul, South Korea.
Selected Accepted Journal Articles
Lu, Z. & Jung, S. & Peck, J. (2023). It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue Journal of Consumer Research
Selected Published Journal Articles
Koo, M. & Jung, S. & Palmeira, M. & Kim, K. (2023). The timing of help: Receiving help toward the end (vs. beginning) undermines psychological ownership and subjective well-being Journal of Personality and Social Psychology
Presentations
PhD Student Poster Session (2023) It Looks Like Theirs: How a Person in a Photo Impacts Inferences of Ownership and Interest in an Experiential Venue
Ownership Workshop (2023) It Looks Like Theirs: How a Person in a Photo Impacts Inferences of Ownership and Interest in an Experiential Venue
SCP 2023 Conference (2023) Interpersonal Touch Observation as a Double-Edged Sword: How Viewing Interpersonal Touch Affects Consumer Perceptions of Service Providers and Service Quality
ACR 2022 Conference (2022) Interpersonal Touch Observation as a Double-Edged Sword: How Viewing Interpersonal Touch Affects Consumer Perceptions of Service Providers and Service Quality
PhD Student Poster Session (2022) Tracking Comfort with Interpersonal Touch Over Time: The Effect of #MeToo and COVID-19 on Preferences for Touch
SCP 2022 Conference (2022) Tracking Comfort with Interpersonal Touch Over Time: The Effect of #MeToo and COVID-19 on Preferences for Touch
ACR 2021 Conference (2021) Tracking Comfort with Interpersonal Touch Over Time: The Effect of #MeToo and COVID-19 on Preferences for Touch
First-Year Summer Paper Presentation (2021) Touch Observation as a Double-Edged Sword: How Touch Observation Affects Consumer Perceptions of Service Providers and Service Quality
ACR 2019 Conference (2019) When Helping Hurts: Receiving Help Toward the End (vs. Beginning) Undermines Psychological Ownership and Consumer Well-being
Undergraduate Courses
Consumer Behavior (MKT 305), Fall 2022.
Consumer behavior is a broad field that studies how individuals, families and groups acquire, consume, and dispose of goods, services, ideas and experiences. Provides an integrated view of consumer behavior that draws on psychological, economic, anthropological and sociological perspectives to enhance understanding of consumer acquisition processes.