Skip to main content
Students seated at table

Initiative for Studies in Transformational Entrepreneurship

The University of Wisconsin–Madison launched the Initiative for Studies in Transformational Entrepreneurship (INSITE) in the late 1990s to keep the university at the forefront of entrepreneurship research and practice.

INSITE faculty and staff support interdisciplinary research, curriculum development, and experiential programming across UW–Madison. As a primary resource for entrepreneurs, INSITE also maintains a comprehensive directory of resources on campus and in the community.

INSITE Entrepreneurship Guide

Explore a comprehensive database of entrepreneurship resources available on the UW–Madison campus and in the Madison community. This resource is compiled by the Initiative for Studies in Transformational Entrepreneurship (INSITE).
Search the Entrepreneurship Guide

Research Activities We Support


INSITE supports research seminars on entrepreneurship and innovation in partnership with the academic Department of Management and Human Resources at the Wisconsin School of Business.


INSITE faculty and affiliates convene or sponsor conferences on a variety of issues in technology-driven entrepreneurship, legal theory, open-source innovation, and more while also publishing in leading academic journals.

Academic Programs

Certificate in Entrepreneurship for Nonbusiness Majors

The Certificate in Entrepreneurship is open to undergraduate students earning any nonbusiness degree at UW–Madison.

Learn more about the certificate

Certificates for MBA and other graduate students

You can earn a Certificate in Entrepreneurship or Certificate in Strategic Innovation while enrolled in any degree-granting graduate program at UW–Madison.


Strategic Innovation

Doctoral Minor

Nonbusiness doctoral students can earn a minor in entrepreneurship.

Doctoral Minor

Immersion Programs

StartUp Learning Community

The StartUp residential learning community at UW–Madison provides a unique learning environment for students. Courses, community grants, and connections with area entrepreneurs inspire students to pursue their entrepreneurial dreams.

Morgridge Entrepreneurial Bootcamp (MEB)

Students in the sciences, math, or engineering can join this one-week intensive training program. Explore links between technology and business while your team develops resources for an organization.

Competitions and Challenges

100-Hour Challenge

The StartUp Learning Community administers this program, which is open to all UW-Madison students. Cash prizes are awarded for prototypes and pitches that are creative, commercially promising, or likely to have a social impact.

Learn more about the 100-Hour Challenge

Clinton Global Initiative–U

CGI–U helps students connect, collaborate, and develop Commitments to Action, which are new, specific, and measurable plans that address global challenges.

Get involved with the Clinton Global Initiative

Arts Business Competition

This campus-wide competition provides support for students who develop and submit a detailed proposal for an arts event, exhibition, series, commercial venture, or other artistic project.

Learn how to submit a proposal

Weinert Center for Entrepreneurship

Weinert students present

The Weinert Center for Entrepreneurship is dedicated to teaching, research, and service pertaining to entrepreneurial management, enterprise development, economic development, and public understanding of a free enterprise economy.

Contact Us

Learn more about the Initiative for Studies in Transformational Entrepreneurship (INSITE). We’re here to help. Contact us.

Initiative for Studies in Transformational Entrepreneurship (INSITE)

Wisconsin School of Business
University of Wisconsin-Madison
5110C Grainger Hall
975 University Avenue
Madison, Wisconsin 53706

Martin Ganco

Faculty Director, INSITE & Professor, Management and Human Resources

Guanming Shi

Professor, Agricultural & Applied Economics

John Surdyk

Director, INSITE