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Allen Lenard (BBA ’65)

November 9, 2021

Lenard stopped practicing law after 50 years as an attorney in the music industry to develop a mobile app called o͞od (Objects of Desire). The app provides a unique community and marketplace for physical collectibles. It is coupled with digital content (NFTs), and is blockchain-enabled for authentication and perpetual secondary market payments to the initial creator in art, music, media, and sports.